Marketing Director, Consumer, Repatha

Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Within Global Commercial Operations, we provide the capabilities, resources, and rewards of a global enterprise, while maintaining the entrepreneurialism and verve that marked our early days as a biotechnology pioneer. We encourage our team members to have fulfilling and meaningful careers through challenging assignments, career development, and valuable opportunities. The US Repatha Brand team at Amgen is looking for a Consumer Marketing Director to join our Thousand Oaks, California location. This role will report to the Repatha Brand Lead and be primarily responsible for the overall consumer communications strategy, execution of all traditional marketing tactics, and patient experience initiatives.

Key responsibilities include:

• Own the development and execution of a consumer strategy that helps Repatha achieve its marketing and business objectives.
• Deliver breakthrough and impactful creative campaigns across channels
• Lead overall media strategy, measurement, and optimization
• Manage patient experience initiatives and adherence programs
• Systematically develop and track metrics for media mix, consumer engagement, advertising effectiveness, brand performance related to consumer activities while linking to the broader success metrics of the brand
• Provide strategic focus and direction for market research plans to generate insights that impact the business
• Partner with consumer agencies to hold them accountable to the highest standards of performance
• Lead cross-functional teams to gain alignment with internal and external partners both strategically and tactically
• Be the designated lead for Consumer-related assets in the legal/medical/regulatory review process
• Oversee consumer marketing budget, including media investments

Basic Qualifications

Doctorate degree and 4 years of marketing experience

OR

Master's degree and 6 years of marketing experience

OR

Bachelor's Degree and 8 years of marketing experience

Preferred Qualifications

• Prior experience in both Pharmaceutical and Consumer Package Goods marketing
• Solid technical marketing competencies, including consumer understanding and insight generation, consumer segmentation, brand positioning, campaign/message platform development, and executional excellence (including measurement)
• Experienced in developing multi-channel media plans, including innovative digital, social, mobile, public relations, and advocacy initiatives
• Proven ability to lead and motivate a team that is aligned to a common vision and to coach/mentor team members to generate both strong performance and achievement of individual career aspirations
• Strong ability to both lead and influence cross-functional teams effectively
• Strong communication effectiveness: effectively engage, connect, and influence senior management and the sales and marketing organizations
• Ability to translate and communicate complex information/strategies into simple and impactful execution plans

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.