CLL Global Marketing Associate Director

Employer
AbbVie
Location
Lake County, IL, US
Posted
Oct 17, 2019
Ref
1906244
Required Education
Bachelors Degree
Position Type
Full time
Reporting to the Director of Venclexta CLL, Global Marketing, this position supports the development and execution of the marketing strategies and tactics at the Global, Areas, and Country-Affiliate level. Collaborates and engages with a cross functional team, which includes (but not limited to): market access, medical affairs, finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, medical and regulatory review, patient relations, business insights, OEC, and sales training.

Conceptualizes and implements Global Brand Insights and Strategy. Manages marketing team budget. Supports global brand team meetings. Leads/develops strategic business plans. Applies market dynamics to assist in the development of the product indication forecast, annual plan and LRP. Provides input for business development/alliance projects.

Key Responsibilities Include:
  • Leads cross functional team and global affiliates to generate effective brand strategies and plans that deliver business results. Identifies, analyzes, and translates product, brand, customer, patient, and competitive information to frame and solve business problems and build effective marketing plans.
  • Effectively directs research team efforts in primary research projects and understands the healthcare business environment including familiarity with global markets and payers, distribution channels, and pricing strategies.
  • Experience in the analysis of financial and market results to optimize business plans; ability to assist in the development of financial plans (Annual plans and LRP)
  • Monitors and manages global marketing programs and activities within budgeted constraints and understands the fundamental aspects of financial performance.
  • Develops and articulates effective marketing strategies that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
  • Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
  • Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
  • Effectively manages projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments.
  • Ensures that regulatory and compliance guidelines are followed.


Basic:
  • This visible role requires outstanding interpersonal skills and the ability to work in a deadline-driven environment.
  • This position requires strong leadership competencies, specifically in terms of influence management, effectively gaining consensus for new approaches, managing through ambiguity and effectively handling multiple stakeholders.
  • Must demonstrate ability to work as part of a team, but also be a self-starter with the ability to work independently and with minimal supervision.
  • Demonstrated expertise in organizational change management and culture change is strongly preferred.
  • Strong business writing and oral communication skills with experience in presentation development are required.
  • Outstanding interpersonal skills with emphasis on leadership, relationship development and influence skills.
  • Strong attention to detail - ensures accuracy of communications.
  • Skilled at planning, project management, time management, communicating, decision-making, organizational relations.
  • Achieve results through people (matrix organization).
  • Achieve the respect of peers and management for their level of knowledge, insights, contribution, engagements and delivered results.
  • Ability to engage with, achieve results through and motivate Area and Affiliate Brand Team leaders.
  • Willingness to travel at least 30%


Education:

  • Bachelor's degree in Marketing or related field. MBA desired.
  • Advanced experience in Sales, Medical Affairs and Marketing is desired.


Experience:
  • Knowledge of applicable regulations and standards affecting Pharmaceutical Products
  • Experience and proven track record in Onco-hematology. 3-5 years of oncology therapeutic area experience is desired.
  • Multiple experiences within commercial pharmaceutical roles (Brand, MHC, Sales, BD, NPD)
  • Understanding of attributes of other functional areas and impact of relevant decisions. Knowledge of marketing concepts within strategic planning process.
  • Experience and ability to demonstrate financial planning and analysis skills.