Director of Marketing, Rare Disease

Location
Cambridge, MA, United States
Posted
Oct 15, 2019
Ref
R-03711
Discipline
Science/R&D, Pathology
Hotbed
Genetown
Required Education
Bachelors Degree
Position Type
Full time
The Director of Marketing acts as the brand lead and is accountable for directing and leading the design, development and execution of marketing strategies for assigned product(s) and assigned customer segments (i.e. HCPs incl. Nurses, Caregivers and Patients).

The development of short / mid / and long-term strategies, annual brand plans and tactical plans and related measurement activities in rare diseases is complex and involves several internal functions as well as sophisticated external partners. As such, the Director of Marketing requires scientific acumen, strong knowledge and application of marketing disciplines, as well as effective leadership skills to ensure collaboration, effective decision-making, and clear guidance to ensure financial targets & other objectives are met with seamless execution.

The Director leads a team of marketing professionals and regularly interacts with senior management and others across the company.

Incumbents in this role, as all other employees, are fully accountable for compliance with all laws, regulations and policies that govern the conduct of Ipsen activities.

Main responsibilities / job expectations
  • Direct the development & implementation of creative/innovative, patient-centric and appropriate brand marketing strategies and plans that are fully integrated across the team to ensure seamless execution
  • Ensure all annual commercial objectives associated with assigned brands are achieved. This includes sales, margin targets, and other KPIs
  • Facilitate and ensure effective and efficient cross-functional collaboration and alignment with other marketing teams, sales, medical affairs, managed care, reimbursement, business analytics, and others in and outside the Business Unit to meet or exceed brand objectives
  • Develop, recommend and manage marketing budgets for assigned brands and segments
  • Ensure commercial operational objectives, goals, and KPIs are met. Identify potential significant - positive or negative - deviations as early as possible and provide management updates
  • When course correction is required recommend or make adjustments with a sense of urgency
  • Develop and deliver clear and comprehensive business reviews as required
  • Identify & align all required resources - internally and externally - to ensure effective and seamless achievement of goals. Includes identifying, negotiating with and managing third-party/external vendors to support plans and activities, e.g., advertising firms and other outside parties. Negotiates to ensure best terms for Ipsen and effectively manages third-party firm performance through all stages of delivery
  • Work closely with Business Unit leadership and to contribute to the development and realization of Business Unit vision and plans
  • Act in full compliance with all laws, regulations and policies
  • Utilize only approved resources and messages to meet goals and targets
  • Coach and support the development of others


Functional Competencies (Knowledge/Skills/Abilities)

As a Marketing Director focused on Rare Diseases, the incumbent is expected to have, develop and apply the following functional competencies to a medium-to-advanced level of proficiency:
  • Market, Disease and Product Knowledge
  • Business Analytics and Insights
  • Customer Understanding, especially Patient
  • Strategic Marketing
  • Operational Planning
  • Customer Engagement


Leadership Competencies

Anticipate when functional course correction is required and make adjustments with a sense of urgency
  • Respect each other and all our stakeholders
  • Empower others
  • Respect & be open to inclusion and diversity
  • Enable feedback and foster a speak-up culture
  • Embrace cross-team collaboration
  • Be transparent and share information

Ensure all commercial budgets are met and collaborate with functional leadership to ensure financial objectives are met and resources reassigned if required
  • Be proactive in learning from each other and through experiences
  • Listen and be open to views and needs of all external stakeholders
  • Seek transformation through innovation
  • Innovate

Ensure marketing teams are appropriately staffed and are continually developing as individuals and a team
  • Be accountable and responsible
  • Set clear expectations and prioritize
  • Be results and value driven, not task-oriented
  • Bring solutions
  • Seek continuous improvement to be better always
  • Own our Company Social Responsibility strategy

Work closely with US / Global clinical leadership to ensure clarity and buy in of short- and long-term objectives to achieve vision
  • Walk the talk & talk the walk
  • Ensure that we make ethical decisions, stay compliant at all times
  • Never compromise on quality
  • Care for our employees, patients and society and the environment


We drive to win together
  • Be entrepreneurial
  • Fast in turning our ideas into action; be agile
  • Be demanding of ourselves as we strive for success
  • Believe in making a difference
  • Celebrate success
  • Enable talent inclusion and diversity


Experience and Education

Incumbents should have, as a minimum:
  • Bachelor's degree
  • MBA preferred
  • Biopharma commercial leadership at least 10 years, including at least 5 in marketing or marketing-related functions in rare or specialty areas
  • Previous experience leading marketing teams
  • Previous significant experience in developing and executing brand strategic and tactical plans
  • Demonstrated abilities to interact with internal stakeholders, including senior leaders across the organizations
  • Demonstrated abilities to interact with and external stakeholders, including medical thought leaders, organized patient organizations, and others
  • Proven track record for consistently meeting or exceeding quantitative and qualitative targets.


Other Useful Information
  • Key Internal stakeholders: Rare Disease Franchise Head, Head of Marketing, Rare Diseases, Head of Account Specialists, Rare Diseases, Head of Medical, Rare Diseases, Global Rare Disease BU team, CEO North America, HR, Legal, Compliance, Patient Advocacy, Regulatory, Medical, Safety, Finance, IT, Business Operations, Value & Access, Communications, Tech Ops, Clinical Ops, Global
  • Key External contacts: Thought Leaders, Key Accounts, Patients, Caregivers
  • Financial budget:
  • Number of direct reports:
  • Travel: +/- 25% Domestic and International may be required


IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.