Analytics Analyst

Employer
AbbVie
Location
Lake County, IL, US
Posted
Oct 11, 2019
Ref
1906215
Required Education
Bachelors Degree
Position Type
Full time
The Analytics Analyst role in the Marketing Technology (MarTech) COE is responsible for digital analytics activities and strategies from solutioning, implementation, validation, and reporting to drive digital excellence and efficiency. The analyst will have deep knowledge in web analytics, a consulting and business savvy focus and understanding digital ecosystem. The analyst will demonstrate their analytical skills to develop dashboards, reporting products and ultimately insights that solve business problems/solutioning and implementation in the AbbVie's US commercial Digital ecosystem. This role will be instrumental to tie our web and mobile data to feed into the overall end to end digital data application ecosystem and footprint to support AbbVie's US commercial initiatives. S/he will be responsible to be the subject matter expert for web and mobile properties tracking and activities in the AbbVie's US Commercial instance. S/he will be responsible to ensure the tracking of the data will be consistent regardless the site is hosted on Adobe Experience Manager or off platform. The strategy of tracking will include data integration between Adobe Experience Cloud platform such as Adobe Analytics with Adobe Audience Manager, Adobe Experience Manager, Adobe Target etc. The individual will work closely with business and technology leads including managers, analysts, architects, developers, project managers, user experience leads as well as external agencies and partners. The individual will operate as the analytics analyst and subject matter expert and will be the point person for the all technical and functional analytics capabilities. S/he will report directly to the Analytics and Personalization Manager.

Primary Responsibilities/Duties
  • Analytics Analyst will be responsible for solutioning and governance the data collection and it's integrations and optimizations for US commercial digital and marketing technology ecosystem.
  • Experience in solutions the standardized tracking that involving Web, Mobile, Social within digital platforms, especially the Adobe Experience Cloud solutions
  • Expertise in Adobe Analytics, Adobe Target, Adobe Launch, and Dynamic Tag Manger
  • Experience in Adobe Audience Manager, AEM platform, SFDC platform
  • Experience in web debugger tools and analytics testing tools
  • Solution and Supporting implementation and customization of third-party analytics software.
  • Defining and maintaining core competencies, best practices and benchmarks surrounding digital analytics.
  • Identifying opportunities for optimization of web sites, email campaign, and SEO/SEM programs.
  • Developing on-going and ad-hoc reports to track key performance metrics.
  • Experience in developing acquisition, retention, activation, and lead generation suggestions based on analytics data.
  • Tracking, assessing and reporting customer user journeys to determine the strongest path to conversion and purchase, to develop actionable insights/actions and testing strategies to increase traffic and increase conversions
  • Experience in integrating offline and online data across digital platforms.
  • Experience in managing the digital data strategies across channels and various segment personas across those channels.
  • Familiar with identity graph and how it can be used for customer journey analysis.
  • Ability to communicate effectively with both technical and business teams.
  • Strong organizational capabilities with ability to manage multiple priorities.
  • Strong analytical and critical thinking skills.
  • Determine most effective delivery methodologies for learning projects based on resources and project constraints.
  • Effectively organize work, prioritize and manage time in a dynamic, fast-paced environment
  • Establish standards and guidelines for effective use of the AEM solutions, their integration within the Adobe platform, and integration with other core AbbVie systems.
  • Responsible for compliance with applicable AbbVie Policies and procedures.
  • Work with minimal oversight; deliverables and relationships are monitored through periodic reviews.
  • Strong experience and understanding the digital data ecosystem, and data traversal across digital touchpoints and channels.
  • Excellent communication and interpersonal skills, with ability to building trust, listen, and ask effective questions with the goal to create a scalable and reusable business solution.
  • Innovative thinking and the ability to leverage past technology experience to be successful in an entrepreneurial fast paced environment.
  • Strong data analysis, IT and analytical skills.
  • Ability to self-manage time and priorities.


  • Bachelor's degree required and 7 years of experience or Master's degree and 5 years of experience.
  • Strong experience in a data related digital marketing technology role involved with leading, developing and architecting digital experience applications including websites, content management capabilities, web and mobile capabilities.
  • Strong experience and understanding the digital data ecosystem, and data traversal across digital touchpoints and channels.
  • Proven experience in projects involved with digital data architecture, design and integration activities.
  • Excellent communication and interpersonal skills, with ability to building trust, listen, and ask effective questions with the goal to create a scalable and reusable business solution.
  • Innovative thinking and the ability to leverage past technology experience to be successful in an entrepreneurial fast paced environment.
  • Strong data analysis, IT and analytical skills.
  • Ability to self-manage time and priorities.