Manager, Marketing Analytics

Employer
AbbVie
Location
Lake County, IL, US
Posted
Oct 08, 2019
Ref
1902022
Required Education
Bachelors Degree
Position Type
Full time
AbbVie is seeking talented Marketing Analytics professionals to provide analytic leadership and to identify business and resource optimization opportunities for several in-market and pipeline products. Successful candidates will be able to thrive in a dynamic environment, and have a proven ability to meaningfully communicate insights and information that influences business decisions.

Position Summary:

The Manager, Marketing Analytics will design, implement, manage and effectively communicate marketing analytics for the designated therapeutic area(s) based on physician, patient, managed care, competitive and economic factors. The individual will recommend investment profiles for a specific brand supported through the use of analytics especially for one part of investment. This individual will also help inform financial plans for the brands that are being supported as well as strategic investment decisions. This individual will have high level interaction with brand management as well as executive management along with multiple external partners with the ability to influence decisions based on analytics and understanding of the business which is critical to the success of this role

Key Responsibilities Include:

  • Own and develop the framework of Plan à Measure à Optimize à Repeat cycle of analytics with the specific investment / program being supported for all stakeholders.
  • Understand and work with the continuum of consumer acquisition strategies through the use of advanced analytics in each step of this process
  • Execute optimization as part of marketing mix modeling or as post hoc analyses to aid in effective and efficient investments for this partnership program between Abbvie and multiple partners.
  • Understand, develop and articulate insights from data for all the push / pull tactics involved in driving consumers from market expansion
  • Complete timely evaluation of program / campaign impact and response.
  • Partner with the marketing operations team to plan for investments in media and CRM streams.
  • Identify and address key business issues relative to program performance ensuring that multiple partners / stakeholder perspectives are considered; Integrate and synthesize all available information specific to the issue
  • Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
  • Lead the analytic team, contractors, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics.
  • Effectively communicate results of complex analytical models and influence action to improve brand performance
  • Establish, Manage and continuously improve various levels of reporting for program / contract evaluations as well as executive communication


  • Bachelor's Degree (Business Administration, Statistics, Economics) required, with a concentration in marketing/sales/quantitative analysis. Master's Degree preferred.
  • 5+ years of experience in quantitative analysis of sales and marketing information; including use of this information in the development of business plans and strategies.
  • Strong leadership skills and a proven ability to collaborate effectively with all corporate functions and senior management
  • Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving
  • Ability to interact and communicate effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Divisional Vice Presidents.
  • Command of the following software programs (Powerpoint, Excel, Access). Experience with SAS/SPSS preferred.
  • Demonstrated project management skills
  • Proficiency in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.