Marketing Manager - Immunology and Specialty Patient Services

Employer
AbbVie
Location
Lake County, IL, US
Posted
Oct 08, 2019
Ref
1906733
Required Education
Bachelors Degree
Position Type
Full time
This Marketing Manager position supports the development and execution of the marketing plan for Immunology and Specialty US Patient Services. Strong leadership and ability to work across a complicated matrix is required, working with cross functional partners within the Patient Services organization including Patient Outreach, TeleExperience, Commercial Strategy, Immunology and Specialty product teams, Regulatory, Medical, Legal, Finance and Marketing Analytics

Key Responsibilities Include:

  • Plan and deliver the CRM marketing strategy and execution for the US Patient Services Patient Engagement plan to enhance the Immunology and Specialty products patient experience. Drive patient engagement and resource utilization throughout the Patient journey.
  • Lead development of digital channels (email and web sites), Social Media, SEM/SEO and direct patient communications with strong oversight of agency relationships including creative, data, digital and social account teams (brand, project management, creative strategy, copy). Deliver marketing briefs, understand timelines to accomplish tasks and anticipate any potential barriers that would impact project timelines.
  • Partner with Business Insights team to evaluate the effectiveness of campaign strategies through campaign measurement plans, key performance indicator development and formulate recommendations for optimization.
  • Maintain a strong understanding of the patient and development of the patient journey, deriving insights from the data that will help to inform strategy and tactical implications.
  • Key contributor to the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
  • Develop testing strategies for all aspects of the CRM to ensure the most effective approach for each individual brand.


  • Advanced Degree or previous marketing experience required.
  • 5+ years of brand Marketing experience preferred.
  • Understand the fundamentals of brand positioning, campaign management, and marketing budget management.
  • Extensive experience of direct and digital marketing ideally in a similar industry.
  • Strong background in customer engagement and retention strategies.
  • Strong planning and organization skills, attention to detail, execution and follow through.
  • Excellent communication (oral, written, and presentation) and interpersonal skills.