Marketing Manager, Promotions, Bone Health

Thousand Oaks, CA, US
Oct 08, 2019
Required Education
High School or equivalent
Position Type
Full time
Osteoporosis affects nearly 13 million men and women in the U.S., but as of 2018, only ~25% of affected individuals are treated despite a growing elderly population. Although osteoporosis has many generic options available, Amgen has emerged as the leader in this therapeutic area with our flagship brand, Prolia® which launched in 2010, and EVENITY ® which launched in Q2 2019. 9 years in market, Prolia continues to deliver strong growth of ~24% year on year and in 2018 treated over 1 million patients in the US and 3.5 million worldwide. A key driver of new patient growth is the activity of our sales force to educate HCPs on the burden of osteoporosis and how Prolia can significantly reduce fracture risk for appropriate patients in need.

As a member of the Prolia HCP Promotions team, the Marketing Manager reports into the Senior Marketing Manager and is responsible for developing and deploying sales force tools and resources targeting the HCP audiences, supporting semester meeting planning and execution, and leading the field input team program among other responsibilities that support the growth of this vital brand.

This role is an excellent opportunity for a passionate individual seeking to join a high performing team committed to the successful growth of Prolia and to serving patients and their families affected by osteoporosis.

Responsibilities include but are not limited to:
  • Working cross functionally with multiple groups including the brand marketing, medical communications, market research, sales operations, and sales training teams
  • Supporting the development and deployment of promotional sales tools
  • Coordinating the work of agency of record, multiple external vendors, and internal departments including marketing, market research, legal, regulatory, and medical affairs for tactics under their responsibility
  • Working with internal partners to ensure all such programs meet Amgen legal, regulatory, and compliance standards; leading all tactics through the MAC process
  • Supporting semester sales meeting planning and execution across multiple sales teams.
  • Leading the Field Input Team program and engaging often with the field to ensure creation and flawless roll out of high impact, high value marketing tools that drive appropriate use of the brand
  • Collaborating with sales training to ensure effective, impactful, world-class training on promotional tools and programs under their responsibility
  • Leading content development and execution of a Prolia podcast, a series designed to support ongoing education of the sales force on key brand priorities
  • Managing program budget tracker and supporting the development metrics to ensure success of the promotional programs
  • Managing inventory of all HCP promotional sales tools and package insert
  • Leading project management for label changes for healthcare professional materials
  • Supporting other ad hoc projects that will arise with evolving brand needs and changing market dynamics.

Basic Qualifications

Doctorate degree


Master's degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization


Bachelor's Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization


Associate's Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization


High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications
  • Bachelor's Degree or advanced degree in business, marketing, or general management
  • 4+ years biotech/pharmaceutical experience
  • 2+ years of experience in the biopharmaceutical industry in any combination of the following areas: marketing; project management & planning; sales; analytics
  • Excellent verbal and written communication skills, including listening and presentation skills
  • Demonstrated ability to effectively produce business results and ensure flawless execution
  • Strong interpersonal skills
  • Strong problem-solving skills
  • Ability to drive influence across stakeholders to set direction and align work efforts
  • Marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
  • Exhibiting passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires
  • Experience developing and executing HCP facing marketing tactics
  • Demonstrated strength in analytics to translate data into insights and indicated actions
  • Creative and innovative, while also possessing analytical problem-solving skills
  • Experience working with creative agencies
  • Strong bias for action and ability to manage multiple priorities in a fast-paced environment
  • Ability to exercise strong judgment and live up to the highest ethical standards
  • Ability to build productive partnerships and collaborate effectively in a matrix organization
  • Proactive, results-oriented self-starter motivated by a challenging task
  • Strong organizational skills - to set targets, track to milestones and complete projects
  • Ability to successfully prioritize a diverse workload to meet deadlines
  • Ability to work effectively as a member of a team
  • Ability to be positive, confident, enthusiastic, energetic

We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.