Marketing Manager- SPA I/II
- Employer
- AbbVie
- Location
- Lake County, IL, US
- Start date
- Oct 2, 2019
View more
- Discipline
- Marketing, Strategic Marketing
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- BioMidwest, Best Places to Work
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Job Details
Manages multiple core marketing responsibilities and business processes looking to continually improve the impact and operational effectiveness of US Rheumatology, and the impact it has on the overall US business. Identifies problems and conceptualizes solutions using creativity and innovation. Manages development of promotional materials including related training, meetings and tactics. Makes recommendations and manages budget. Manages the promotional material approval process for the brand.
Key Responsibilities:
Basic:
Preferred:
Key Leadership Competencies:
Key Responsibilities:
- Creating high-impact promotional materials that supports strategic objectives. Managing promotional projects within assigned budget.
- Effectively managing projects to deliver high-quality work in a timely fashion (meets deadlines including expedited launch timelines).
- Understanding regulatory and industry guidelines and ensuring they are always followed.
- Work in a team-based environment assisting in the development and execution of strategies and leading development of tactics to maximize sales, market share and profitability for Humira.
- Work with internal and external cross-functional groups (Legal, Regulatory, Medical , Project Management, Sales Training, Consumer Marketing, Market Analytics and Business Insights) and external (Ad Agency, Digital Agency) to insure integration and consistency of professional business strategies and regulatory compliance of promotional materials.
- Evaluate the effectiveness of campaign strategies through campaign measurement and metrics developed to ensure positive return on investment and achievement of brand objectives
- Contribute to the development of the PsA and AS professional strategic and tactical plan.
- Understand trends in the marketplace impacting professional marketing using data driven strategic insights and apply these to the marketing plan.
- Operate quickly and decisively in a fast-paced, demanding environment
Basic:
- Bachelor's Degree in Marketing or related field. Advanced degree or previous sales/marketing experience required.
- Must have strong planning and organization skills.
- Ability to plan and execute effectively and efficiently.
- Demonstrated ability to work effectively with cross-functional groups outside of team (sales training, sales force, Regulatory, Legal, Medical).
- Knowledge of marketing organization and practices.
- Experience accomplishing results through others and influencing others.
Preferred:
- Knowledge of Rheumatology market trends and competitive practices.
- Experience and familiarity with digital media tactics
- Strong communication, presentation and interpersonal skills.
Key Leadership Competencies:
- Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance.
- Learns fast, grasps the "essence" and can change the course quickly where indicated.
- Raises the bar and is never satisfied with the status quo.
- Creates a learning environment, open to suggestions and experimentation for improvement.
- Embraces the ideas of others, nurtures innovation and manages innovation to reality.
Company
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.
Stock Symbol: ABBV
Stock Exchange: NYSE
Company info
- Website
- http://www.abbvie.com/
- Phone
- 1-800-255-5162
- Location
-
1 North Waukegan Road
North Chicago
Illinois
60064
US
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