Amgen

Marketing Senior Manager, Multi-Channel, Digital Promotions, Inflammation Brands

Employer
Amgen
Location
Thousand Oaks, CA, US
Posted
Sep 20, 2019
Ref
R-83641
Required Education
High School or equivalent
Position Type
Full time
Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Within our US Commercial Operations, we provide the capabilities, resources, and rewards of a global enterprise, while maintaining the entrepreneurialism and verve that marked our early days as a biotechnology pioneer. We encourage our team members to have fulfilling and meaningful careers through challenging assignments, career development, and valuable opportunities.

The Marketing Senior Manager will play an integral role in continuing the momentum of an incredibly strong Inflammation portfolio at Amgen. This is an exciting opportunity to join a dynamic and highly motivated marketing team. This Marketing Senior Manager will be responsible for strategic development and execution of digital promotions including multi-channel marketing campaigns, media plans, website creation, banner ads, search, and emails. This individual will also closely collaborate with the broader promotions team to ensure a seamless delivery of brand messages to customers. A portion of the Senior Manager's role will be focused on the launch of a biosimilar product within the Inflammation portfolio, driving and optimizing a multi-channel plan to support surround sound SOV.

The successful candidate will also interface with the extended brand team, marketing operations, IS, and sales force to ensure successful alignment with brand strategy and rollout of materials throughout the year. This position requires significant leadership and cross-functional collaboration with internal and external partners, including the MAC team, the Reimbursement Access & Value (RAV) team, the Commercial Analytics team, and external vendors. This position will report to the Marketing Director Enbrel HCP Digital Promotions.

Responsibilities include:
  • Design and execute innovative Health Care Professional (HCP) promotions initiatives in alignment with brand strategic imperatives and behavioral objectives
  • Develop engaging multi-channel and digital programs for prescribers and office staff professionals
  • Partner with the broader HCP, DTC, and Access leads to ensure alignment with overall brand strategy and messaging
  • Lead development video based, e-detail style programs for the brand that create reach and meaningful engagements with HCPs
  • Oversee website development to support the launch of Amgen's latest biosimilar asset
  • Develop measurement plans and dashboards for branded websites, media, and search campaigns using Google Analytics platforms
  • Lead projects through Amgen's MAC review process to ensure responsible and effective communications
  • Coordinate the work of external vendors and AORs to ensure flawless execution of marketing initiatives
  • Partner with the marketing operations, IS, and Sales Force Marketing teammates to ensure the timely execution of branded communications
  • Effectively manage budgets
  • Domestic travel required (approximately 20%)


Basic Qualifications:

• Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• Master's degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• Bachelor's degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• Associate's Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:
  • 2+ yrs of experience in developing, executing, and measuring digital tactics and non-personal marketing campaigns products
  • Experience effectively partnering with and managing external agencies and vendors
  • Pharmaceutical or biotech sales experience
  • Highly motivated self-starter
  • Collaborative team player with an ability to motivate and influence others
  • Ability to work effectively in a highly matrixed environment
  • Strong communicator with strong organizational skills


We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment. Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do. We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions. Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human bio

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.