Associate Director, Medical Marketing

Lake Forest, IL, United States
Sep 16, 2019
Required Education
Bachelors Degree
Position Type
Full time
Working at Horizon is more than a job - it's personal. For us, success is measured by the numbers that matter most - the number of lives we touch, the number we change and those we work tirelessly to help save. We're a team of agile, out-of-the-box thinkers who are inspired to do more because we know we're a part of something bigger. We strive to build meaningful careers at a company whose values we share because when we live up to our potential, we help others live up to theirs.

  • Lead implementation of the brand strategy for medical marketing of KRYSTEXXA to multiple specialties including Rheumatology and Podiatry through highly effective initiatives including advisory boards, symposia and peer-peer programs (live and remote)
  • Demonstrate a comprehensive understanding of the disease states, competitive landscape and therapeutic management of the space
  • Prioritize, develop and implement promotional and disease education tactics that help establish the value of KRYSTEXXA with our customers that contribute to achieving annual sales targets
  • Design, develop and lead professional advisory board meetings to obtain feedback from external experts including developing and presenting summary reports to the cross-functional team members
  • Manage and enhance external relationships with thought leaders and strategic business partners
    Leverage business insights and expert feedback to provide active input into the development and review of brand strategy, tactical plans and the financial plan
  • Leverages brand insights to inform segmentation, channel mix preferences, and targeting of customer segments
  • Develop and project manage promotional tactics and programs including peer to peer resources for the Rheumatology sales force
  • Gain feedback on and track marketing program effectiveness and continuously strive to optimize marketing programs
  • Effectively and consistently execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and answer business objectives. Manage project timelines and budgets including development of work plans and routing of all promotional materials through medical, regulatory and legal review
  • Manage external partners (ad agency, meeting planners, market researchers & consultants) to ensure integration and consistency of strategies, message and tactics.
  • Contribute to the development of the annual brand plan with responsibility for defining and executing key areas within the associated tactical plans

Qualifications and Skills Required:

  • Bachelor's degree in related field require. Master's degree a plus
  • 5+ years of experience in marketing/sales preferably in the healthcare pharmaceutical industry
  • 1-2 years pharmaceutical sales experience a plus
  • Experience collaborating with external experts and professional medical associations
  • Experience working with multiple projects and managing multiple external vendors
  • Must have strong planning, project management, communication, and organization skills
  • Ability to seize feedback and provide clear direction is essential
  • Flexibility to work in a fluid, fast-paced environment with multiple demands with initiative and independence required
  • Understanding of the principles of brand management, including brand positioning, messaging & overall campaign execution
  • Ability to travel up to 25% with some overnight and weekend commitments
  • Team orientation a must
  • Proficient in Microsoft Office
  • Professional demeanor
  • Self-starter attitude
  • Strong interpersonal skills
  • Excellent written and verbal communication skills

Horizon Core Values & Competencies:

  • Manages Ambiguity
  • Strategic Mindset
  • Demonstrates Self-awareness
  • Cultivates Innovation
  • Develops Talent

  • Drives Results
  • Ensures Accountability
  • Decision Quality

  • Courage
  • Collaboration
  • Instills Trust

Horizon Therapeutics plc does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors. Any individual, who, because of a disability, needs accommodation or assistance in completing this application or at any time during the application process, should contact the Human Resources Department.