Associate Director, Rheumatology Marketing

Location
Lake Forest, IL, United States
Posted
Sep 16, 2019
Ref
R0001343
Required Education
Bachelors Degree
Position Type
Full time
Working at Horizon is more than a job - it's personal. For us, success is measured by the numbers that matter most - the number of lives we touch, the number we change and those we work tirelessly to help save. We're a team of agile, out-of-the-box thinkers who are inspired to do more because we know we're a part of something bigger. We strive to build meaningful careers at a company whose values we share because when we live up to our potential, we help others live up to theirs.

Job Summary:

Horizon acquired KRYSTEXXA, an orphan biologic for uncontrolled gout through acquisition in early 2016 and has seen exceptional growth in the rheumatology specialty. As a key part of the growth strategy for the brand, Horizon is expanding into nephrology where there are a significant number of uncontrolled gout patients with chronic kidney disease. This Director position will play a key role in the continued expansion of the brand and will help to set the marketing strategy and ensure implementation. This role will work closely other key specialty partners to ensure alignment across the brand.

Responsibilities:
  • Support the development of HCP marketing strategy for nephrology and/or rheumatology specialty segments and lead the execution of key strategies within the professional marketing team to reach both target and referral physician audiences including:
    Field-facing tools (digital and print), digital promotion, conference strategy, sales meetings, brand planning
  • Manage external partners (ad agency, meeting planners, market research, consultants) to ensure integration and consistency of strategies, message and tactics on time, within budget and scope and to drive optimal value for the brand
  • Work with internal market research partners to design, develop and lead research and uncover insights and incorporate into all promotional materials
  • Lead execution of branded and unbranded campaigns to challenge status quo treatment of uncontrolled gout patients. Work with medical marketing and medical affairs to ensure appropriate staging of scientific messaging to redefine the disease state
  • Demonstrate a comprehensive understanding of the disease states, competitive landscape and therapeutic management of the space
  • Leverage business insights and expert feedback to provide input into the development and review of brand strategy, tactical and financial plans
  • Gain feedback on and track marketing program effectiveness/ROI and continuously strive to optimize marketing programs
  • Ensure that marketing materials meet brand & regulatory guidelines


Qualifications and Skills Required:
  • 7+ years of experience in marketing/sales preferably in the biotech/pharmaceutical industry.
  • Bachelor's Degree required - Master's Degree in Business, Marketing preferred
  • Experience in Nephrology or Rheumatology a plus
  • Forward-thinking, ability to lead and influence multi-disciplinary teams
  • Excellent organizational skills with keen attention to detail, the ability to take ownership of issues, to work independently with confidence, and to meet deadlines
  • Demonstrated ability to analyze and synthesize complex data to support decision-making and to develop strategic and actionable business plans
  • Ability to maintain confidentiality, exercise judgment and discretion
  • Ability to work well with all levels of employees and demonstrate strong teaming and partnering skills
  • Ability to work in a fast-paced, dynamic environment
  • Professional, proactive demeanor
  • Excellent written and verbal communication skills
  • Requires approximately 25% travel, including some overnight and weekend commitments

Horizon Core Values & Competencies:

Growth
  • Manages Ambiguity
  • Strategic Mindset
  • Demonstrates Self-awareness
  • Cultivates Innovation
  • Develops Talent


Accountability
  • Drives Results
  • Ensures Accountability
  • Decision Quality


Transparency
  • Courage
  • Collaboration
  • Instills Trust


Horizon Therapeutics plc does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors. Any individual, who, because of a disability, needs accommodation or assistance in completing this application or at any time during the application process, should contact the Human Resources Department.