Senior Director, Marketing - Field Force Integration

Sleepy Hollow, NY, United States
Aug 22, 2019
Required Education
Bachelors Degree
Position Type
Full time
Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron commercializes medicines for eye diseases, high LDL-cholesterol, atopic dermatitis and a rare inflammatory condition and has product candidates in development in other areas of high unmet medical need, including rheumatoid arthritis, asthma, pain, cancer and infectious diseases.


Senior Director of Marketing, Field Force Integration, will contribute to the financial success of EYLEA® (aflibercept) Injection and will report to the Executive Director, Marketing. This person will have primary responsibility for the development of strategies and execution of tactical programs directly related to field execution that supports the growth of EYLEA across indications.


• Monitor market place via field feedback and field advisory boards, and collaborate with the brand team on promotional program course corrections

• Align brand team on strategic intent and oversee execution of all POA activities including agenda management, planning and training

• Coordinate with Sales Training on training programs, content and prioritization of topics, such as selling through step edits and payer restrictions

• Develop Field Force tactical programs to support brand growth

• Develop investment mix for speaker programs with execution goals

• Act as primary point of contact for the field and coordinate field activities across marketing

• Monitor sample utilization and make recommendations on how to optimize investment

• Assess opportunities for and recommend incentive plans that are aligned with brand goals

• Develop innovative approaches to work with distribution partners and organized customers to amplify brand messages and gain insights

• Lead the development of key account plans based on local market payer dynamics

• Build referral strategy and plans to ensure appropriate executions with the field

• Support new hire training activities to improve onboarding process


• Demonstrated knowledge in Marketing or Market Access Marketing roles

• Sales and Sales Management experience

• Demonstrated results in executing differentiated programs in highly competitive therapeutic areas, including low cost generics

• Buy and bill experience a plus

• Experience in leading and developing long range brand plans and budgets

• Experience working cross-functionally to develop account-based business plans

• Experience in working closely with all sales force counterparts and gaining insights for sales force needs

• Understands US reimbursement environment including governmental programs

• Experience tracking and managing budgets with finance counterparts

• Strong interpersonal & presentation skills required

• Demonstrated ability to deal with all levels of the organization

• Must be willing to travel 25-30% (including weekend travel as needed)

Education and Experience:

• Bachelor's Degree, MBA a plus

• The ideal candidate must have a minimum 15 years of progressive experience in marketing/market access and sales in the life sciences.

• Pharmaceutical Sales experience required

• Launch experience

This is an opportunity to join our select team that is already leading the way in the Pharmaceutical/Biotech industry. Apply today and learn more about Regeneron's unwavering commitment to combining good science & good business.

To all agencies: Please, no phone calls or emails to any employee of Regeneron about this opening. All resumes submitted by search firms/employment agencies to any employee at Regeneron via-email, the internet or in any form and/or method will be deemed the sole property of Regeneron, unless such search firms/employment agencies were engaged by Regeneron for this position and a valid agreement with Regeneron is in place. In the event a candidate who was submitted outside of the Regeneron agency engagement process is hired, no fee or payment of any kind will be paid.

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.