Amgen

Marketing Senior Manager, Consumer, Cardiovascular

Employer
Amgen
Location
Thousand Oaks, CA, US
Posted
Aug 20, 2019
Ref
R-81907
Required Education
High School or equivalent
Position Type
Full time
Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Our Repatha® team is passionate about seizing the unique opportunity to bring the promise of biotechnology to millions of cardiovascular patients to make a difference in their lives. This critical position is responsible for working as part of a team to develop and execute the U.S. direct-to-consumer (DTC) digital marketing plans and programs for Repatha® - a high priority brand for Amgen. This position will have the responsibility of managing multiple initiatives from concept through execution to help drive new capabilities for brand success today and into the future. The Sr. Manager will be responsible for the development, implementation, management and analysis (including measurement and reporting) of a variety of online consumer advertising, promotional and educational programs including; Brand.com ownership and optimization, video strategy and production, search (paid and organic), online display advertising, social media channels and CRM programs. This position will not be responsible for management of direct reports. However, it will require significant agency management, and cross-functional team leadership.

Specific responsibilities:
  • Be a key member of the Repatha® brand team; partner with team members and lead cross functional project teams
  • Establish DTC digital programs to meet Brand objectives and stimulate appropriate consumer loyalty
  • Oversee and manage content development and analytics for brand digital properties such as websites, and social channels
  • Lead brand digital strategy that includes aggressive expansion of pilot-to-launch efforts
  • Lead CRM strategy and content development
  • Manage outside vendors and agencies to develop and execute DTC projects
  • Champion continuous improvement with our patient activities and share best practices across the organization
  • Collaborate with key partners including physician marketing, Sales, Access, Corporate Communications, Operational teams, and market research (CS&A) to ensure synergy with programming across all customers
  • Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications
  • Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs
  • Domestic travel up to 15%.


Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Master's degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Bachelor's degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Associate's Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:
  • Strategic thinking, leadership, collaboration, and the ability to serve as a true champion for the consumer
  • Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
  • Experience developing and executing a wide range of successful digital initiatives across multiple channels such as website, display, video, mobile, CRM, and social
  • Demonstrated strength in analytics to translate data into insights and indicated actions
  • Creative and innovative, while also possessing analytical problem-solving skills
  • Experience working with agencies and publishers to develop and produce engaging creative and media plans
  • Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires
  • Strong bias for action and ability to manage multiple priorities in a fast-paced environment
  • Ability to exercise strong judgment and live up to the highest ethical standards
  • Excellent communication skills and self-awareness of leadership style
  • Ability to build productive partnerships and collaborate effectively in a matrix organization
  • Proactive, results-oriented self-starter motivated by a challenging task
  • Experience marketing directly to consumers, with a preference for regulated products and/or services
  • Google Analytics experience and knowledge of SalesForce


We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.