Associate Director of Marketing, Rare Disease

Cambridge, MA, United States
Aug 18, 2019
Required Education
Bachelors Degree
Position Type
Full time
The Associate Director of Marketing has a significant contributory role in the design of marketing strategies and a major role in the design, development and execution of related programs for assigned product(s) and assigned customer segments (i.e. HCPs incl. Nurses, Caregivers and Patients).

The development of short / mid / and long-term strategies, annual brand plans and tactical plans and related measurement activities in rare diseases is complex and involves several internal functions as well as sophisticated external partners. As such, the Associate Director of Marketing requires scientific acumen, strong knowledge and application of marketing disciplines, as well as effective leadership skills to ensure collaboration, effective decision-making, and clear guidance to ensure financial targets & other objectives are met with seamless execution.

The Associate Director is a member of a team of marketing professionals and regularly interacts with senior management and others across the company.

Incumbents in this role, as all other employees, are fully accountable for compliance with all laws, regulations and policies that govern the conduct of Ipsen activities.

Main responsibilities / job expectations
  • Work closely with others in the Marketing team to develop & implement creative/innovative, patient-centric and appropriate brand marketing programs in support of approved marketing strategies. These programs should be fully integrated across the team to ensure seamless execution
  • Significant impact on the achievement of all annual commercial objectives associated with assigned brands. This includes sales, margin targets, and other KPIs
  • Ensure effective and efficient cross-functional collaboration and alignment with other marketing teams, sales, medical affairs, managed care, reimbursement, business analytics, and others in and outside the Business Unit to meet or exceed brand objectives
  • Manages all required resources - internally and externally - to ensure effective and seamless achievement of goals. Includes identifying, negotiating with and managing third-party/external vendors to support plans and activities, e.g., advertising firms and other outside parties. Negotiates to ensure best terms for Ipsen and effectively manages third-party firm performance through all stages of delivery
  • Develop, recommend and manage marketing budgets for assigned brands and segments
  • Ensure commercial operational objectives, goals, and KPIs are met. Identify potential significant - positive or negative - deviations as early as possible and provide management updates
  • When course correction is required recommend or make adjustments with a sense of urgency
  • Develop and deliver clear and comprehensive business reviews as required
  • Work closely with Business Unit leadership and to contribute to the development and realization of Business Unit vision and plans
  • Act in full compliance with all laws, regulations and policies
  • Utilize only approved resources and messages to meet goals and targets
  • Coach and support the development of others

Functional Competencies (Knowledge/Skills/Abilities)

As a Marketing Director focused on Rare Diseases, the incumbent is expected to have, develop and apply the following functional competencies to a medium-to-advanced level of proficiency:
  • Market, Disease and Product Knowledge
  • Business Analytics and Insights
  • Customer Understanding, especially Patient
  • Strategic Marketing
  • Operational Planning
  • Customer Engagement

Leadership Competencies

Anticipate when functional course correction is required and make adjustments with a sense of urgency
  • Respect each other and all our stakeholders
  • Empower others
  • Respect & be open to inclusion and diversity
  • Enable feedback and foster a speak-up culture
  • Embrace cross-team collaboration
  • Be transparent and share information

Ensure all commercial budgets are met and collaborate with functional leadership to ensure financial objectives are met and resources reassigned if required
  • Be proactive in learning from each other and through experiences
  • Listen and be open to views and needs of all external stakeholders
  • Seek transformation through innovation
  • Innovate

Ensure marketing teams are appropriately staffed and are continually developing as individuals and a team
  • Be accountable and responsible
  • Set clear expectations and prioritize
  • Be results and value driven, not task-oriented
  • Bring solutions
  • Seek continuous improvement to be better always
  • Own our Company Social Responsibility strategy

Work closely with US / Global clinical leadership to ensure clarity and buy in of short- and long-term objectives to achieve vision
  • Walk the talk & talk the walk
  • Ensure that we make ethical decisions, stay compliant at all times
  • Never compromise on quality
  • Care for our employees, patients and society and the environment

We drive to win together
  • Be entrepreneurial
  • Fast in turning our ideas into action; be agile
  • Be demanding of ourselves as we strive for success
  • Believe in making a difference
  • Celebrate success
  • Enable talent inclusion and diversity

Experience and Education

Incumbents should have, as a minimum:
  • Bachelor's degree
  • MBA preferred
  • Minimum of 6- 8 years sales and marketing experience in life-sciences, including at least 3 in marketing or marketing-related functions in rare or specialty areas
  • Demonstrated organization, project and budget management skills
  • Previous experience in developing and executing tactical plans, including multi-channel programs
  • Demonstrated abilities to interact with internal stakeholders, including senior leaders across the organizations
  • Demonstrated abilities to interact with and external stakeholders, including medical thought leaders, organized patient organizations, and others
  • Proven track record for consistently meeting or exceeding quantitative and qualitative targets.

Other Useful Information
  • Key Internal stakeholders: Head of Marketing, Rare Diseases, Head of Account Specialists, Rare Diseases, Head of Medical, Rare Diseases, Global Rare Disease BU team, HR, Legal, Compliance, Patient Advocacy, Regulatory, Medical, Safety, Finance, IT, Business Operations, Value & Access, Communications, all field-based Commercial teams
  • Key External contacts: Thought Leaders, Key Accounts, Patients, Caregivers
  • Financial budget:
  • Number of direct reports:
  • Travel: +/- 20% Domestic and International may be required

IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.