Bone Health Marketing Manager, CRM, Digital & Social

Thousand Oaks, CA, US
Aug 14, 2019
Required Education
High School or equivalent
Position Type
Full time
The Bone Health Marketing Manager will be responsible for leading, planning, and executing key elements of the consumer marketing strategy for Prolia® and EVENITY®. Critical to the role will be developing and overseeing the implementation of the CRM/email strategy and customer lifecycle programs to maximize customer engagement, adherence and satisfaction via the Bone MattersTM patient support program, social media, and digital channels (websites). This role provides a tremendous opportunity to work on Prolia®, a $2.2 billion blockbuster therapy treating over 1 million patients with post-menopausal osteoporosis in the US and EVENITY®, a recently launched addition to the bone health franchise. The Bone Health Marketing Manager will partner heavily with internal and external cross-functional partners and be responsible for leading and managing consumer-focused agencies and media.

Responsibilities include:
  • Lead execution of marketing tactics, ensuring creative excellence and integration with overall consumer marketing strategy and existing campaigns.
  • Implement test and learns to support marketing innovation.
  • Support the development of brand presence in digital and social channels that enhances consumer engagement and loyalty.
  • Work with social agency to monitor brand presence and appropriate real-time responses and to escalate issues when appropriate.
  • Facilitate all approval and reporting processes to ensure compliance.
  • Drive tracking of all digital KPIs and budget, recommending optimization where needed.
  • Leadership of agencies to hold them accountable to the highest standards of performance.
  • Lead Medical, Legal, Regulatory approval and print/digital production of assets.

Basic Qualifications:

Doctorate degree


Master's degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization


Bachelor's Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization


Associate's Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization


High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:
  • Multi-channel strategy development
  • Experience with CRM/email campaign development, digital, and social strategy and tactic execution
  • Strong self-starter; ability to lead others to meet multiple priorities and deadlines simultaneously in a cross-functional, team-based environment
  • Strong communication effectiveness: The ability to effectively engage, connect, and influence senior management and the sales and marketing organizations
  • Ability to translate and communicate complex information/strategies into simple and impactful execution plans

We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.

Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.