Amgen

Marketing Director, US Oncology, Promotions, Thoracic Early Asset

Employer
Amgen
Location
Thousand Oaks, CA, US
Posted
Aug 09, 2019
Ref
R-81101
Discipline
Administration, Finance
Required Education
Bachelors Degree
Position Type
Full time
We have world-class cross-functional staff across the globe including sales and marketing, regional medical liaisons, oncology nurse specialists and customer account teams to ensure our discoveries go from bench to bedside.

The Marketing Director, Promotions, for Thoracic Early Asset is a critical role for Amgen's US Oncology Business Unit. The Marketing Director is responsible for maximizing the value of AMG510, a novel Kras G12c molecule developed in Lung cancer, by leading the development and implementation of the US launch. As the Marketing Director, you will bring to this role a successful track record in marketing, leading teams, managing advertising agencies, and allocating resources across the marketing mix to enhance ROI.

Key Responsibilities Include:
  • Maximize the opportunity for AMG510 to ensure that all financial (launch sales projections, market share, etc.) and non-financial (brand management, staff development) goals are met.
  • Develop promotions plan with team members (to include product strategy, critical success factors, behavioral objectives, and tactics with required budget and resources) based on deep understanding of customers, marketplace, competitors, and business drivers.
  • Partner with internal cross-functional partners, including Global marketing, and sales leadership to ensure activities are aligned to brand goals, growth drivers, and key messages (compliant with MAC guidance) and hold partners accountable.
  • Oversee the implementation of the promotional plan to ensure marketing initiatives and messages appropriately drive utilization, differentiation and share growth.
  • Provide direct oversight of MAC meetings.
  • Develop innovative personal and non-personal vehicles to maximize message delivery.
  • Lead semi-annual sales meeting planning for AMG510 marketing team; work with Sales and Sales Training to effectively implement promotional tactics with sales force.
  • Collaborate with Sales Training on the development of sales training materials and sales training plan.
  • Effectively recruit, manage, and develop a small team of marketing professionals.
  • Effectively develop and manage the strategic investment of the promotional budget including resources (budget, talent) and vendor management (performance of ad agency and other promotional agencies).
  • Effectively negotiate to gain resources despite constraints.
  • Drive strong external customer relationships.


Basic Qualifications:

Doctorate degree and 4 years of Marketing experience

OR

Master's degree and 6 years of Marketing experience

OR

Bachelor's degree and 8 years of Marketing experience

Preferred Qualifications:
  • 10+ years of biotech/ pharmaceutical industry experience with strong marketing & management skills including developing market strategies (segmentation, positioning, key messages, etc.), executing tactics, and responsibility for revenue generation.
  • 4 plus years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources
  • Hematology/Oncology experience (knowledge of the hematology/oncology market, HCPs-especially opinion leaders, payors, patients, and large academic hospitals).
  • Successful HCP marketing experience.
  • Ability to understand, interpret and communicate commercial and competitive implications of complex technical/clinical/ regulatory data.
  • Ability to work confidently in a cross-functional team (e.g., Medical, Medical Communication, Regulatory, Legal, DTC, and Reimbursement Marketing) and build effective internal partnerships.
  • Thorough knowledge of and experience in working with the promotions legal/regulatory environment including first hand MAC experience and knowledge of Compliance SOPs.
  • Strong leadership skills, including ability influence teams with diverse backgrounds.
  • Strong competitive mindset, including the ability to champion ideas, make decisions and focus on results
  • Excellent written, analytical and oral communication skills.
  • Strong business judgment and emotional intelligence.
  • Lead a team of marketers through consistent coaching and counseling.


We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment. Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do. We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.