Marketing Manager I/II, Urology

The Lupron Depot Urology Marketing Manager will be responsible for strategic and tactical execution for the Lupron Depot Urology brand.

This person will develop and refine tactical initiatives while appropriately prioritizing and ensuring strategic alignment to the goals of the brand and key performance indicators. This individual will be responsible for managing cross-functional teams in the development and execution of tactics/deliverables. This position requires the individual to partner collaboratively with internal and external partners to execute plans. Responsibilities include effective management of agency relationships and cross functional IBT partner teams such as MABI, Public Affairs, MC&O, Sales Training, Medical, Regulatory, Legal and Promo. The role requires working closely with sales management to optimize sales communications and marketing effectiveness. The ideal candidate will be able to manage projects and agencies within time and budget parameters.

Key Responsibilities Include:

• Develop and execute high-impact HCP marketing strategies that are innovative, executable, and clinically/financially supported to drive disease state awareness and brand preference.
• Requires the ability to provide in-depth insights based on product / market assessments, monitoring progress against brand milestones, and assimilation of key stakeholder feedback with quantitative analysis in order to make strategic recommendations for optimal brand performance.
• Work with internal cross functions groups and external partners to insure integration and consistency of business strategies and regulatory compliance of promotional material.
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives. Identify problems proactively and conceptualize solutions using creativity and innovation.
• Effectively track and manage marketing budget for area of responsibility. Consistently manage multiple projects to deliver high-quality work product in a timely fashion
• Demonstrate a strong understanding of the patient and ensure that all marketing activities align with the needs of the target audience.
• Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
• Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
• Proactively support the sales force through ongoing communications of marketing programs

Basic:

• 3+ years of relevant experience within the pharmaceutical industry required
• Strong written and interpersonal skills and ability to work cross-functionally to support brand objectives
• Lupron Depot Urology experience preferred, but not required
• Must have positive attitude as well as strong planning and organization skills
• Must be able to effectively communicate and collaborate with various levels/grades within the organization
• Deep understanding of salesforce needs and ability to communicate with and pull through marketing initiatives to the sales force
• Strategic and tactical planning experience
• Agency/vendor management experience
• Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
• Quick learner and ability to deal with ambiguity/ limited data
• Must be a self-starter and work well independently as well as in a team setting
• Advanced degree or previous sales/marketing experience required