Senior Manager, HCP Marketing - Voxelotor

Location
San Francisco, CA
Posted
Jul 10, 2019
Ref
455
Hotbed
Biotech Bay
Required Education
Bachelors Degree
Position Type
Full time

Senior Manager, HCP Marketing - Voxelotor

Position Summary:

Are you interested in driving the launch of a 1st-in-class breakthrough therapy for an underserved patient population with a chronic, life-threatening condition?

The Senior Manager, HCP Marketing role will be a critical contributor to the launch of Voxelotor for sickle cell disease. Reporting to the HCP Marketing Lead, this position will develop and execute a disease awareness initiative as well as the brand launch strategy for Voxelotor to drive awareness, perception and utilization. A successful candidate will possess strong marketing competencies, leadership, drive for results and ability to collaborate.

Essential Duties and Responsibilities:

 

  • Develop and execute HCP marketing activities to meet brand objectives and drive disease education, brand awareness, perception and patient starts
  • Translate market research and clinical data into insights and effective initiatives
  • Contribute to brand strategy and launch planning with novel opportunities to establish the brand
  • Lead project management with advertising and media agencies and external vendors to deliver impactful materials within cost and timelines while delivering on brand KPIs
  • Day to day management of vendors (e.g. agency of record) including management of operating budget to ensure appropriate investment and execution of brand tactics
  • Collaborate with Medical, Legal and Regulatory colleagues to ensure an effective and productive promotional review process
  • Assist in development of Sales Training programs and materials
  • Develop and track key metrics to measure success, analyze data, and recommend changes based on results
  • Drive internal stakeholder alignment for your projects and develop strong relationships with cross-functional teams that support the brand
  • Create and support an environment of inclusion and excellence


Qualifications:

 

 

  • Bachelor's degree in marketing or related fields. Advanced degree preferred
  • Minimum 5+ years' experience in marketing within the pharma or biotech industry
  • Proven success working in complex specialty markets and/or market building in underdeveloped disease areas are a plus
  • Experience on new product launch is a plus
  • Experience developing multi-channel campaigns and programs through all stages from concept to implementation and execution
  • Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, etc
  • Demonstrated project management capabilities, analytical skillset and acting with initiative
  • Proven ability to influence and solve problems
  • Preference to operate quickly and collaboratively in a fast-paced, demanding launch environment
  • Travel required ~25% (estimated)


Fit with GBT culture:

 

 

  • Ability to build strong relationships with co-workers of various backgrounds and expertise
  • Ability to function at a high level in a team setting whether leading the group or acting as an individual contributor
  • Values-based leadership consistent with GBT's Core Values
  • Excitement about the vision and mission of GBT
  • Flexibility
  • Integrity

 


NOTE: This position summary is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Global Blood Therapeutics is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or any other characteristic protected by law.