Marketing Manager, HCP Marketing - Immunology

Employer
AbbVie
Location
North Chicago, IL, US
Posted
Jun 23, 2019
Ref
1902301
Required Education
Bachelors Degree
Position Type
Full time
The Marketing Manager is responsible for ensuring that the field representatives have the appropriate resources, support, and information to deliver on brand messages to HCP's. In addition, the Marketing Manager will work closely with the Managed Health Care and Complete patient services teams to help ensure that field representatives have the appropriate HCP facing resources and messages regarding access and patient support. An ability to work cross functionally, influence without authority, and manage multiple projects simultaneously with a strong attention to detail is critical to the role's success.

  • Build strong internal relationships amongst cross-functional groups and partners (Sales, Complete, Managed Health Care, Legal, Promo, Regulatory and Medical) to identify and ensure execution of tactics consistent with the brands strategic imperatives.
  • Collaborate with external agency and the training team, where appropriate, to support and coordinate business meetings distinct to the team, including agenda, content, messaging, and logistic support.
  • Ensure that the sales force has the resources and ongoing information necessary to support the brand strategy through ongoing and regular communications with sales team.
  • Collaborate with the peer-to-peer team to help manage speaker decks, speaker programs, annual plan, speaker bureau, and speaker training. Serve as liaison.
  • Manage projects and initiatives within identified time and budget parameters.


REQUIRED:

  • Bachelor's Degree
  • Demonstrated expertise and understanding of the prescription landscape for specialty drugs and experience working with HCP facing websites / portals.
  • 5+ years of sales, sales management, or marketing experience.
  • Ability to travel up to 25% of the time.
  • Excellent communication (oral, written, and presentation) and interpersonal skills
  • Strong project management skills, attention to detail, analytical capability, execution, and follow-through
  • Ability to work independently and work with partners in a highly matrixed organization.
  • Proven ability to identify, address, and influence customer needs working with all levels of the healthcare system.
  • Proven ability to distill complex information into concise and impactful messages/presentations. Fully competent in MS Office (Word, Excel, PPT)


PREFERRED QUALIFICATION:

  • Demonstrated expertise and understanding of the prescription landscape for specialty drugs and experience working with HCP facing websites / portals.