Manager, HCP Marketing

Location
Sleepy Hollow, NY
Posted
Jun 19, 2019
Ref
16958BR
Required Education
Bachelors Degree
Position Type
Full time
Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron commercializes medicines for eye diseases, high LDL-cholesterol, atopic dermatitis and a rare inflammatory condition and has product candidates in development in other areas of high unmet medical need, including rheumatoid arthritis, asthma, pain, cancer and infectious diseases.

Summary:

Manager, HCP Marketing, will contribute to the financial success of EYLEA® (aflibercept) Injection and will report to the Executive Director, Marketing. This person will have primary responsibility to lead the development and implementation of the strategic and tactical plans/programs as it relates to professional promotion for the AMD indication.

Responsibilities:

• Identifies strategic market opportunities and makes recommendations to enhance market potential and brand penetration

• Develops and executes the Brand Plan on an annual basis to meet objectives for the brand

• Develops and executes marketing initiatives/ programs for HCPs to support the brand's critical success factors

• Responsible for the development of all personal and non-personal promotion

• Develop mid to long range planning for future market entrants

• Manage HCP conference related promotional activities

• Works with marketing & sales management, training, legal, regulatory, medical, market access and market research to ensure appropriate understanding and implementation of the brand strategy

• Develops professional relationships and contacts with physician experts

• Work closely with all sales force counterparts and gaining insights for sales force needs

• Provide strategic direction to the Market Research team for any needs of the brand. Assists in developing both Qual. And Quant. research studies

• Interfaces with team responsible for designing and implementing Regeneron's Ophthalmology product reimbursement program

• Manage timelines and budgets in accordance with brand plan

• Responsible for directing and monitoring third-party contractors and vendors

Requirements:

• Demonstrated knowledge and experience in marketing of biologics/high science products

• Buy and bill experience a plus

• Experience in leading and developing long range brand plans and budgets

• Experience managing congress and conference related marketing activities

• Experience managing web/media activities; demonstrated ability deploying innovative print and digital media

• Experience in providing input for public relations and advocacy efforts

• Experience in working closely with all sales force counterparts and gaining insights for sales force needs

• Understands US reimbursement environment including governmental programs -Medicare Part B

• Experience tracking and managing budgets with finance counterparts

• Strong interpersonal & presentation skills required

• Demonstrated ability to deal with all levels of the organization

• Must be willing to travel 25-30% (including weekend travel as needed)

Education and Experience:

• Bachelor's Degree required, MBA a plus

• The ideal candidate must have a minimum of 7 years of progressive experience in pharmaceutical marketing/agency and brand strategy development and execution in the life sciences.

• Pharmaceutical Sales experience preferred

• Ophthalmology (Retina), Oncology or Rheumatology experience preferred

This is an opportunity to join our select team that is already leading the way in the Pharmaceutical/Biotech industry. Apply today and learn more about Regeneron's unwavering commitment to combining good science & good business.

To all agencies: Please, no phone calls or emails to any employee of Regeneron about this opening. All resumes submitted by search firms/employment agencies to any employee at Regeneron via-email, the internet or in any form and/or method will be deemed the sole property of Regeneron, unless such search firms/employment agencies were engaged by Regeneron for this position and a valid agreement with Regeneron is in place. In the event a candidate who was submitted outside of the Regeneron agency engagement process is hired, no fee or payment of any kind will be paid.

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.