Amgen

HCP Digital Marketing Manager

Employer
Amgen
Location
Thousand Oaks, CA, US
Posted
Jun 14, 2019
Ref
R-76482
Required Education
Doctorate/PHD/MD
Position Type
Full time
We have world-class cross-functional staff across the globe including sales and marketing, regional medical liaisons, oncology nurse specialists and customer account teams to ensure our discoveries go from bench to bedside.

Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Our Repatha® team is passionate about seizing the unique opportunity to bring the

promise of biotechnology to millions of cardiovascular patients to make a difference in their lives. This critical position is responsible for working as part of a team to develop and execute the U.S. healthcare provider (HCP) digital marketing plans and programs for Repatha® - a high priority brand for

Amgen.

This position will have the responsibility of managing multiple initiatives from concept through execution to help drive new capabilities for brand success today and into the future. The Manager will be responsible for the development, implementation, management and analysis (including measurement and reporting) of a variety of online advertising, promotional and educational

programs, including: RepathaHCP.com ownership and optimization, targeted digital and point of care programs, video strategy and production, search (paid and organic), online display advertising, social media channels, and CRM programs. This position will not be responsible for management of direct reports. However, it will require significant agency management and cross-functional team leadership.

Specific responsibilities will include:
  • Be a key member of the Repatha® brand team; partner with team members and lead cross-functional project teams
  • Establish HCP digital programs to meet Brand objectives and drive adoption of new patients
  • Oversee and manage content development and analytics for brand digital properties such as websites and social channels
  • Lead brand digital strategy that includes aggressive expansion of pilot-to-launch efforts
  • Lead CRM strategy and content development
  • Manage outside vendors and agencies to develop and execute projects
  • Champion continuous improvement with our non-personal HCP activities and share best practices across the organization
  • Collaborate with key partners including: Consumer Marketing, Sales, Access, Corporate
  • Communications, Operational teams, and market research (CS&A) to ensure synergy with programming across all customers
  • Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications
  • Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs
  • Domestic travel up to 15%.


Basic Qualifications
  • Doctorate degree

OR
  • Master's degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR
  • Bachelor's Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR
  • Associate's Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR
  • High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization


Preferred Qualifications:
  • Strategic thinking, leadership, and the ability to lead cross-functional teams
  • Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
  • Experience developing and executing a wide range of successful digital initiatives across multiple channels such as website, display, video, mobile, CRM, and social
  • Demonstrated strength in analytics to translate data into insights and indicated actions
  • Creative and innovative, while also possessing analytical problem-solving skills
  • Experience working with agencies and publishers to develop and produce engaging creative and media plans
  • Experience marketing to healthcare providers
  • Exhibiting passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires
  • Strong bias for action and ability to manage multiple priorities in a fast-paced environment
  • Ability to exercise strong judgment and live up to the highest ethical standards
  • Excellent communication skills and self-awareness of leadership style
  • Ability to build productive partnerships and collaborate effectively in a matrix organization
  • Proactive, results-oriented self-starter motivated by a challenging task
  • Google Analytics experience and knowledge of SalesForce


We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.