Manager Customer Engagement
- Employer
- Amgen
- Location
- Thousand Oaks, CA, US
- Start date
- Jun 12, 2019
View more
- Discipline
- Marketing, Market Research/Customer Experience
- Required Education
- Doctorate/PHD/MD
- Position Type
- Full time
- Hotbed
- Biotech Beach, Best Places to Work
Job Details
Job responsibilities include:
- Ensure the voice of customers and patient needs are being considered in brand's outreach and engagement efforts
- Work closely with the brand marketers to understand brand strategy and strategic imperatives and apply to journey
- Partner with voice of consumer team to interpret ethnographic research, interpret patient behavioral data and patient social media trends to inform customer need states and design the future engagement strategy
- Support the journey process annually ensuring the right partners are involved at the right times and manage the iterations, outputs and outcomes.
- Identify HCP and Patient needs states and map out, quantify and prioritize moment of receptivity to maximize brand engagement
- Partner with the CRM team and brand marketers to craft strategic, personalized outreach that keeps patients engaged throughout the care journey, as well as implement programs that fill potential gaps in the care experience.
- Some Travel Required
Basic Qualifications
- Doctorate degree
OR
- Master's degree and 2 years of strategic marketing, planning, media, communication strategy or content development experience
OR
- Bachelor's degree and 4 years of strategic marketing, planning, media, communication strategy or content development experience
OR
- Associate's degree and 10 years of strategic marketing, planning, media, communication strategy or content development experience
OR
- High school diploma / GED and 12 years of strategic marketing, planning, media, communication strategy or content development experience
Preferred Qualifications
- Ability to tell a compelling story around patient engagement driven by data and a deep understanding of the patient journey
- Comfortable working in the 'grey area' and defining and building capability
- Ability to quickly consume large amount of data and draw insights that drive the business forward, comfort working in a large matrixed organization
- Learning agility and emotional intelligence
- Understanding of Salesforce and CRM strategy
- DTC Marketing experience, Market/ethnographic research roles at an agency or in DTC marketing or CPG marketing
- Degree in health, psychology or behavioral sciences
- Expertise with Journey mapping/customer blueprinting
- Strategic Planning experience at an agency and/or consumer behavior experience
- Excellent oral, written and presentation skills with ability to explain complex concepts clearly to a variety of audiences, including senior management
- Skill in handling multiple responsibilities, priorities, tasks and projects simultaneously
- Experience with creative advertising and media agencies, US market payor / access environment and relevant Amgen therapeutic knowledge
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
Company
We are all different, yet we have this in common: our mission to serve patients. This sense of shared purpose is key to our becoming one of the world’s leading biotechnology companies. It guides us as we continue to launch new medicines and reach millions of patients worldwide.
We live the mission.
We win together.
We thrive on continual challenge.
Our team of 22,000+ scientists and professionals worldwide bring distinct perspectives and experiences to all we do. We leverage our global talent to achieve together—to research, manufacture and deliver ever-better products and greater depth to our mission.
At Amgen, there is a strong correlation between our high level of diversity and performance. Because addressing issues with a wider range of perspectives and approaches leads to more creative problem-solving. Together, we’re transforming the promise of science and biotechnology into therapies that have the power to restore health.
Connect with us to explore how you can Win, Live, and Thrive at Amgen.
- Website
- http://careers.amgen.com/
- Phone
- 805-447-1000
- Location
-
Corporate Headquarters
One Amgen Center Drive
Thousand Oaks
California
91320-1799
United States
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