Global Marketing Director - HCV

Drives marketing strategy for HCV products. Provides positive leadership and productive influence across and around enterprise. Leverage data, analytics and strategic mind-set in all aspects of running the marketing component of the business. Exhibits P&L mindset. Effectively orchestrate work across internal teams and external partners including agencies, etc.

Key responsibilities include:
 

• Demonstrate ability to understand the market by using high-quality data sources, be able to measure and segment it, selecting optimal target audiences
• Develop strong internal relationships to ensure highly effective teamwork with different functions across the enterprise and related to the brand
• Ensure the brand strategy and all market growth and go-to-market initiatives are consistent and harmonized across the organization
• Lead cross-functional teams to drive multi-stakeholder initiatives within the overall brand strategy, as well as, set direction for global execution
• Liaise with areas and key affiliates to get input on global deliverables and enrich strategies and tactics for successful implementation
• Develop and provide input to various brand strategic projects and provide support to the strategic business plan
• Develop and articulate effective commercial initiatives that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility
• Continually evaluate and apply KPIs on effectiveness (share impact/ROI) and efficiency (expense control) of market growth strategy and tactics
• Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research)
• Lead and coach direct reports

• At least 10 years of relevant experience within the pharmaceutical industry - Specialty Sales, Marketing, Business Unit leadership affiliate experience required
• Bachelor's Degree required. Advanced degree (e.g. MD, PharmD) preferred
• Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy
• Demonstrate high proficiency of the whole and the component parts of the Marketing skills framework: Insights, Segmentation, Positioning, Value Proposition, Business Model Innovation, Creative Development, and Investment Optimization
• Must have strong leadership skills, positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives.
• Just have the ability to effectively collaborate with, motivate and influence various
  levels/grades within the organization and outside of the organization.
• English fluency both verbal and written
• Experience with HCV is required
• Be recognized for creativity and innovative mindset preferred
• Eager to travel (30%-50% of professional workload)
• Successful candidate to be based in North Chicago Area