Global Marketing Director - HCV

Employer
AbbVie
Location
Lake County, IL
Posted
Jun 07, 2019
Ref
1901875
Required Education
Doctorate/PHD/MD
Position Type
Full time

Drives marketing strategy for HCV products. Provides positive leadership and productive influence across and around enterprise. Leverage data, analytics and strategic mind-set in all aspects of running the marketing component of the business. Exhibits P&L mindset. Effectively orchestrate work across internal teams and external partners including agencies, etc.

Key responsibilities include:
 

  • Demonstrate ability to understand the market by using high-quality data sources, be able to measure and segment it, selecting optimal target audiences
  • Develop strong internal relationships to ensure highly effective teamwork with different functions across the enterprise and related to the brand
  • Ensure the brand strategy and all market growth and go-to-market initiatives are consistent and harmonized across the organization
  • Lead cross-functional teams to drive multi-stakeholder initiatives within the overall brand strategy, as well as, set direction for global execution
  • Liaise with areas and key affiliates to get input on global deliverables and enrich strategies and tactics for successful implementation
  • Develop and provide input to various brand strategic projects and provide support to the strategic business plan
  • Develop and articulate effective commercial initiatives that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility
  • Continually evaluate and apply KPIs on effectiveness (share impact/ROI) and efficiency (expense control) of market growth strategy and tactics
  • Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research)
  • Lead and coach direct reports

 

 

  • At least 10 years of relevant experience within the pharmaceutical industry - Specialty Sales, Marketing, Business Unit leadership affiliate experience required
  • Bachelor's Degree required. Advanced degree (e.g. MD, PharmD) preferred
  • Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy
  • Demonstrate high proficiency of the whole and the component parts of the Marketing skills framework: Insights, Segmentation, Positioning, Value Proposition, Business Model Innovation, Creative Development, and Investment Optimization
  • Must have strong leadership skills, positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives.
  • Just have the ability to effectively collaborate with, motivate and influence various
    levels/grades within the organization and outside of the organization.
  • English fluency both verbal and written
  • Experience with HCV is required
  • Be recognized for creativity and innovative mindset preferred
  • Eager to travel (30%-50% of professional workload)
  • Successful candidate to be based in North Chicago Area