Marketing Senior Manager, Enbrel® Consumer Marketing

At Amgen we strive to put the patient front in center...to be "patient centric". This position has a key role in driving this mission by leading direct-to-consumer (DTC) marketing communication and media strategy + execution for Enbrel® in the U.S. The Senior Manager will lead the development of communications from insight identification to concept, from concept to development, and from development to launch. This individual will also lead media strategy from planning to execution, including a key role in the analysis of results that informs insight and data-based recommendations. These key aspects of the role will involve delivering compelling messages to the right consumers in the right medium across the patient journey.

This critical role provides a tremendous opportunity to work on Enbrel®, at $5 billion in sales one of the largest pharmaceutical brands in the world and an original innovation in the world of biologics. In this role you will collaborate with a wide range of internal and external partners to help Enbrel® patients start and stay on treatment. This role requires the marketer to manage several initiatives to flawless execution in the short term as well as help drive new capabilities that will set the brand up for success in the mid to long term. It will require strategic thinking, leadership, collaboration, and the ability to serve as a true champion for the consumer.

Specific responsibilities will include:

• Lead communications strategy - work with market research and agency partners to uncover deep insights and translate them to consumer-compelling creative and messaging that is well integrated across channels.
• Lead media strategy - oversee planning and placement across key channels including TV, print, point-of-care, digital, patient education, and PR.
• Manage day-to-day oversight of creative and media agencies as well as publisher relationships.
• Champion continuous improvement with our patient services/adherence activities and share best practices across the organization.
• Collaborate with key partners including HCP marketing, Access, Corporate Communications, Operational teams, and Business Analytics & Insight to ensure synergy with programming for healthcare professionals, customers, and consumers.
• Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.
• Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.
• Domestic travel up to 20%.

Basic Qualifications:

• Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• Master's degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• Bachelor's degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• Associate's Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:

• Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
• Experience developing and executing a wide range of successful online and offline tactics, including digital, print, video, and CRM. Television experience is a plus.
• Translating market research into effective consumer campaigns or programs. Previous experience with clinical data a plus.
• Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires.
• Experience working with advertising agencies to develop and produce engaging creative.
• Experience working with media agencies and publishers to build and optimize effective media plans.
• Strong bias for action and ability to manage multiple priorities in a fast-paced environment.
• Ability to exercise strong judgment and live up to the highest ethical standards.
• Excellent communication skills and self-awareness of leadership style
• Ability to build productive partnerships and collaborate effectively in a matrix organization.
• Experience marketing directly to consumers, with a preference for pharmaceutical or regulated consumer goods or services.

We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.