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Consumer Marketing Director - Gastroenterology

Employer
AbbVie
Location
Lake County, IL, US
Start date
May 23, 2019

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Discipline
Marketing, Market Research/Customer Experience
Required Education
Bachelors Degree
Position Type
Full time
Hotbed
BioMidwest, Best Places to Work
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Job Details

Key Responsibilities:
  • The Marketing Director's responsibility is to lead the development and execution of the consumer strategy across all approved indications-Crohn's Disease, including Pediatric Crohn's Disease and Ulcerative Colitis. This role will also lead the development of the consumer strategy and tactical execution for the launch of Skyrizi into the IBD market (CD/UC). Success will be measured by impact on both sales and contribution of key consumer investments on the IBT's P&L. This role sits on the Leadership Team of the Gastro IBT.
  • Understanding overall business trends and articulate consumer strategies that are integrated within the overall business and competitive context. Demonstrates ownership of strategic planning process and, in collaboration with the IBT Leadership Team, develops the vision, strategy and financials of the business plan.
  • Leads the team in prioritizing and executing integrated marketing tactics that are anchored in consumer insight, aligned to brand strategies and measurable.
  • Fosters innovation of the team, proactively sharing learnings with other teams (Gastro Franchise, Consumer Immunology). Lead initiatives that seek synergies and innovation across IBT's and Consumer Immunology (CD/UC integration, launch best practices, Adobe capabilities, SEO/SEM, etc.).
  • Responsible for consumer agency management across the Gastro Franchise. Accountable for continuing to build a strong and collaborative partnership with agency partners in delivering breakthrough creative (as measured by copy testing research and in-market performance) for key integrated multi-channel campaigns (broadcast, digital, social, content marketing).
  • Responsible for compliance with applicable Corporate and Divisional Policies and procedures.
Additional Key Activities:
  1. Work with MABI, CI and other groups to monitor the competitive landscape to uncover and/or validate activating consumer insight(s) that can unlock strategic opportunities across the Gastro portfolio.
  2. Further develop marketing and leadership capabilities across the Gastro Consumer Team. Contribute to the capabilities development across Consumer Immunology.
  3. Drive long term evolution and sustainability of each asset's positioning. Lead the team in the ability to translate positioning into compelling strategies, tactics and communications.
  4. In collaboration with the Consumer Gastro Team and MABI, determine channel allocation for consumer campaigns.
  5. Be able to provide direction, input and feedback to the Media Team on media strategies and plans. Teach direct reports about media planning and strategy so they can further develop their skills in this area.

Accountability & Scope:

The incumbent works closely with brand teams (Gastro Franchise, Immunology Consumer Marketing) outside agencies, third party partners, and internal functions (e.g., Media, Market Research, OEC, Legal, Medical Affairs, Regulatory Affairs, etc.).

Basic:

  • BA, BS degree required or equivalent experience.
Preferred:

  • Master's degree in business preferred.

Key AbbVie Competencies:
  • 10+ years marketing experience required,
  • 5 of which must be specific to healthcare, minimum 3 years in management.
  • Must exhibit proficiency commensurate with grade in the following competencies: leadership, technical marketing, business/financial acumen, strategic thinking and agility, teamwork, initiative, innovation, integrity, and communic ation.

Company

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Company info
Website
Phone
1-800-255-5162
Location
1 North Waukegan Road
 North Chicago
Illinois
60064
US
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