Amgen

Commercial Strategy & Analytics, Senior Manager

Employer
Amgen
Location
Thousand Oaks, CA, US
Posted
May 21, 2019
Ref
R-71919
Required Education
Doctorate/PHD/MD
Position Type
Full time
We have world-class cross-functional staff across the globe including sales and marketing, regional medical liaisons, oncology nurse specialists and customer account teams to ensure our discoveries go from bench to bedside.

The Commercial Strategy & Analysis (CS&A) Senior Manager will lead HCP primary market research activities along with social media/search analytics for Bone and Cardiovascular (BCBU) activities. This position reports to the Director for HCP Insights, US-CS&A.

Key Responsibilities
  • Develop and nurture productive relationships with the BCBU cross-functional marketing success team in order to appropriately define the business problems/business questions. Turn unstructured business issues/requests into appropriate action plans and projects that result in high quality, meaningful and actionable deliverables.
  • Develop strong relationships with Marketing/Brand partners to define CS&A measurement of key business objectives (BOs), budgets and work plans.
  • Prioritize research resources to impact critical business issues and decisions.
  • Conduct key strategic and highly complex market research programs, and translate the findings into strategic and tactical recommendations that help drive BCBU brand success.
  • Demonstrate proficiency with the full spectrum of survey research execution including methodology selection, instrument development, sampling and statistical analyses (e.g. segmentation, discrete choice, etc.).
  • Deliver highly compelling insights and champion the voice of the customer
  • Drive continuous innovation in market research methodologies and frameworks with a special focus on social media & search engine optimization (SEO)
  • Identify, evaluate, and manage relationships with best-in-class insights vendors
  • Synthesize and integrate various data, research and analyses to generate actionable insights. Ensure that analyses and summaries of results are shared with brand/business partners in the form of compelling stories that deepen customer understanding.
  • Ensure that both routine and ad-hoc projects are in compliance with all Amgen SOPs and meet service-level expectations for quality, timeliness, and budget
  • Limited Travel Required


Basic Qualifications:
  • Doctorate degree and 2 years of analytics experience

OR
  • Master's degree and 4 years of analytics experience

OR
  • Bachelor's degree and 6 years of analytics experience


Preferred Qualifications:
  • Demonstrated exceptional strategic / critical thinking abilities and business acumen
  • Good understanding of biopharmaceutical marketing and direct to HCP/strategies/tactics
  • Strong understanding that physicians are, at their core, people first
  • Demonstrated ability to dig deep and the uncover the "why" beneath observed HCP behaviors (go beyond the rational)
  • Excellent oral, written and presentation skills with ability to explain complex concepts clearly to a variety of audiences
  • Ability to work collaboratively in team-based environment
  • Proficient facilitation, negotiation and problem-solving skills.
  • Demonstrated ability to apply social media insights/search analytics to primary research
  • Cardiovascular and/or Bone Health therapeutic area/disease knowledge and experience


We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.