Marketing Director, XGEVA®

We have world-class cross-functional staff across the globe including sales and marketing, regional medical liaisons, oncology nurse specialists and customer account teams to ensure our discoveries go from bench to bedside.

As the Marketing Director, for XGEVA®, you will be responsible for efficiently maintaining XGEVA growth performance by ensuring the correct strategic focus, allocating resources across the marketing mix to enhance ROI and ensuring effective execution for all channels. You will lead the development and implementation of the XGEVA brand plan to grow performance through share and market growth in a highly competitive and largely generic market. You will have an instrumental part in driving innovative ways to compete in a rapidly evolving and extremely competitive oncology marketplace. It is expected you will also be a key part of continuing to evolve the US OBU (oncology business unit) culture as we strive to innovate, be curious, and continue to serve oncology customers and patients.

Key Responsibilities:

Accountability to maximize the commercial opportunity for XGEVA to ensure that all financial (sales projections, market share, etc.) and non-financial (brand management, staff development) goals are met

Lead the development of the LPS (local product strategy) process for the brand, partnering with patient/consumer lead and other functional stakeholders to ensure strategic decision making. Develop promotions plan with team members to include product strategy, critical success factors, behavioral objectives, and tactics with required budget and resources

Partner with internal staff and sales leadership to ensure activities are aligned to brand goals, growth drivers, and key messages (compliant with MAC guidance) and hold partners accountable.

Oversee the implementation of the promotional plan to ensure marketing initiatives and messages appropriately drive utilization, differentiation and share growth

Lead implementation of new Material Approval & Compliance (MAC) process for XGEVA and provide direct oversight of MAC meetings

Develop innovative personal and non-personal vehicles to maximize message delivery

Lead semi-annual sales meeting planning for XGEVA marketing team; work with Sales and Sales Training to effectively roll out new strategies and materials for the sales force, to ensure maximum impact

Collaborate with Sales Training on the development of sales training materials and sales training plan to

Manage, coach and develop a small team of marketing professionals

Develop and manage the strategic investment of the promotional budget including resources (budget, talent) and vendor management (performance of ad agency and other promotional agencies)

Negotiate to gain resources despite constraints, including developing appropriate business cases to advance the brand

Input into Long Range Scenario planning, Quarterly Business Reviews and Latest Estimate (forecasting) process

Basic Qualifications:

• Doctorate degree and 4 years of marketing experience

OR
• Master's degree and 7 years of marketing experience

OR
• Bachelor's degree and 9 years of marketing experience

Preferred Qualifications:

10+ years of biotech/ pharmaceutical industry experience with strong marketing & management skills including developing market strategies (segmentation, positioning, key messages, etc.), executing tactics, and responsibility for revenue generation

Oncology experience (knowledge of the oncology market, HCPs-especially PCPs, payors, patients, clinics, and hospitals)

Successful HCP marketing experience

Ability to understand, interpret and communicate commercial and competitive implications of complex technical/ clinical/ regulatory data

Ability to work confidently in a cross-functional team (e.g., Medical, Medical Communication, Regulatory, Legal, DTC, and Reimbursement Marketing) and build effective internal partnerships

Thorough knowledge of and experience in working with the promotions legal/regulatory environment including first hand MAC experience and knowledge of Compliance SOPs

Strong leadership skills, including ability influence teams with diverse backgrounds.

Strong competitive mindset, including the ability to champion ideas, make decisions and focus on results

Excellent written, analytical and oral communication skills

Strong business judgment and emotional intelligence

Act as a role model for others in line with Amgen value

We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.