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Regional Marketing Manager, Northeast

Employer
AbbVie
Location
Boston, MA, US
Start date
May 1, 2019

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Discipline
Marketing, Strategic Marketing
Required Education
Bachelors Degree
Position Type
Full time
Hotbed
Genetown, Best Places to Work
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Job Details

The Regional Marketing Manager (RMM) is responsible for identifying untapped local area business opportunities while ensuring strategic alignment to HUMIRA's US commercial objectives. Additionally, the RMM develops, implements, and maintains accountability for interactions and feedback with Rheumatology External Experts.

Key Responsibilities Include:
  • Responsible for understanding a specific geographical area's market drivers, competitive landscape, and provider dynamics
  • Provides input into marketing strategy, resource optimization, and tactic development
  • Ensures the highest level of satisfaction is maintained with the External Experts for which we engage
  • Identifies future External Experts in the Region and cultivates Marketing relationship
  • Marketing lead for key accounts and institutions in the Region
  • Marketing lead for field competitive intelligence for the assigned region
  • Lead externally facing activities with External Experts and Advocacy groups, including interactions at medical meetings and conferences
  • Tactical focus includes but is not limited to: development of emerging leaders in Rheumatology, management of speaker bureau activities and development of innovative peer-to-peer programs
  • Works to develop customized regional marketing mix analysis to ensure optimized tactical execution throughout the year to drive key business initiatives as measured by key performance indicators
  • Partners with Regional Manager and Marketing Director to identify key Marketing opportunities/projects within the region
  • Coordinate the work of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Corporate Compliance, Consumer Marketing and IT
  • Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines are followed
  • Effectively partner with the Regional Manager to manage Regional program budgets


Basic:
  • Bachelor's Degree.
  • 5+ years of sales, sales management, or marketing experience with at least 2 years within Immunology
  • Experience with HCP related activities required. Knowledge of marketing concepts within strategic planning process preferred.
  • Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
  • Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.

Preferred:
  • MBA preferred
  • Previous Rheumatology Sales/Marketing experience preferred.
  • Willingness and ability to move to AbbVie HQ for development opportunities within 2 years (not required, but preferred)

Accountability/Scope:
  • Reporting to the HCP Marketing Director
  • Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
  • Travel up to 60% of the time. Position can be regionally based, but requires ~1 week/quarter at AbbVie HQ/Chicago.

Position will be hired at level commensurate with experience

Company

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Company info
Website
Phone
1-800-255-5162
Location
1 North Waukegan Road
 North Chicago
Illinois
60064
US
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