Senior Manager Content
- Employer
- Amgen
- Location
- Thousand Oaks, CA, US
- Start date
- Apr 25, 2019
View more
- Discipline
- Marketing, Market Research/Customer Experience, Strategic Marketing
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- Biotech Beach, Best Places to Work
Job Details
This position reports to the Director of Customer Engagement. Job responsibilities include:
- Overall responsibility to ensure the voice of customers and patient needs are being considered in brand's content.
- Understand and align brand needs and objectives with timely strategic content solutions
- Understand customer journey and map existing content against media moments of receptivity to understand white space/gaps in engagement; recommend growth plans that include any new content areas/ideas that drive higher consumer interest
- Ensure messaging is consistent across channels and that content ties engagement channels together
- Build and execute tactical support to roll out the content strategy (i.e. content calendar)
- Track the measurement of asset content performance and recommend optimization of campaigns
- Audit existing content to determine relevance and manage asset lifecycle
- Develop and elevate Amgen's capabilities around content strategy and build an ecosystem of content strategy and a key aspect of differentiated engagement
- Develop an environment of best practice sharing and standardization across brands
- Some Travel Required
Basic Qualifications
- Master's or Doctorate degree and 6-8 years in a strategic marketing, planning, media, communication strategy or content development role in a customer facing industry
- OR
- Bachelor's degree and 6-10 years of years in a strategic marketing, planning, media, communication strategy or content development role in a customer facing industry
- Experience in Pharma, CPG industry preferred as is experience working successfully in a large matrixed organization
Preferred Qualifications
- Comfortable working in the 'grey area' and defining and building capability
- Ability to quickly consume large amount of data and draw insights that drive the business forward
- Learning agility and emotional intelligence
- Excellent communication skills with the ability to craft a story and represent it to executives, team members, and outside agencies
- Strong managerial skills with the ability to internally navigate complex organizations
- Strong knowledge of social and digital media landscape
- Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously
- Experience managing outside vendors
- Experience with creative advertising agencies, US market payor / access environment and relevant Amgen therapeutic knowledge are considered a plus
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
Company
We are all different, yet we have this in common: our mission to serve patients. This sense of shared purpose is key to our becoming one of the world’s leading biotechnology companies. It guides us as we continue to launch new medicines and reach millions of patients worldwide.
We live the mission.
We win together.
We thrive on continual challenge.
Our team of 22,000+ scientists and professionals worldwide bring distinct perspectives and experiences to all we do. We leverage our global talent to achieve together—to research, manufacture and deliver ever-better products and greater depth to our mission.
At Amgen, there is a strong correlation between our high level of diversity and performance. Because addressing issues with a wider range of perspectives and approaches leads to more creative problem-solving. Together, we’re transforming the promise of science and biotechnology into therapies that have the power to restore health.
Connect with us to explore how you can Win, Live, and Thrive at Amgen.
- Website
- http://careers.amgen.com/
- Phone
- 805-447-1000
- Location
-
Corporate Headquarters
One Amgen Center Drive
Thousand Oaks
California
91320-1799
United States
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