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Associate Director, Medical Marketing

Employer
Horizon Therapeutics
Location
Lake Forest, Illinois, USA
Start date
Apr 25, 2019

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Discipline
Marketing, Advertising, Strategic Marketing
Required Education
Bachelors Degree
Position Type
Full time
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Responsibilities:
  • Lead implementation of the brand strategy for medical marketing of KRYSTEXXA to multiple specialties including Rheumatology, Podiatry and Nephrology through highly effective initiatives including advisory boards, symposia and peer-peer programs (live and remote)
  • Demonstrate a comprehensive understanding of the disease states, competitive landscape and therapeutic management of the space
  • Prioritize, develop and implement promotional and disease education tactics that help establish the value of KRYSTEXXA with our customers that contribute to achieving annual sales targets
  • Design, develop and lead professional advisory board meetings to obtain feedback from external experts including developing and presenting summary reports to the cross-functional team members
  • Manage and enhance external relationships with thought leaders and strategic business partners
    Leverage business insights and expert feedback to provide active input into the development and review of brand strategy, tactical plans and the financial plan
  • Leverages brand insights to inform segmentation, channel mix preferences, and targeting of customer segments
  • Develop and project manage promotional tactics and programs including peer to peer resources for the Rheumatology sales force
  • Gain feedback on and track marketing program effectiveness and continuously strive to optimize marketing programs
  • Effectively and consistently execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and answer business objectives. Manage project timelines and budgets including development of work plans and routing of all promotional materials through medical, regulatory and legal review
  • Manage external partners (ad agency, meeting planners, market researchers & consultants) to ensure integration and consistency of strategies, message and tactics.
  • Contribute to the development of the annual brand plan with responsibility for defining and executing key areas within the associated tactical plans


Qualifications and Skills Required:
  • BA/BS in related field. MBA a plus
  • Experience collaborating with external experts and professional medical associations
  • 5+ years of experience in marketing/sales preferably in the healthcare pharmaceutical industry
  • 1-2 years pharmaceutical sales experience a plus
  • Experience working with multiple projects and managing multiple external vendors
  • Must have strong planning, project management, communication, and organization skills
  • Ability to seize feedback and provide clear direction is essential
  • Flexibility to work in a fluid, fast-paced environment with multiple demands with initiative and independence required
  • Understanding of the principles of brand management, including brand positioning, messaging & overall campaign execution
  • Team orientation a must
  • Proficient in Microsoft Office
  • Professional demeanor
  • Self-starter attitude
  • Strong interpersonal skills
  • Excellent written and verbal communication skills


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