CREON Marketing Manager I/II

Employer
AbbVie
Location
Lake County, IL, US
Posted
Apr 09, 2019
Ref
1902491
Required Education
Bachelors Degree
Position Type
Full time
The Creon HCP Marketing Manager actively contributes to the design, development, and implementation of brand strategies and tactics that support the commercial objectives for the brand. The Marketing Manager will partner with key cross functional teams to identify and use insights and the patient journey to develop stakeholder specific messaging across multiple channels.

Key responsibilities include:

  • Lead and evolve the Branded HCP messaging and initiatives specific to GIC sales force, CRM, and media plans.
  • Partner with Sales and Sales Excellence to ensure effective sales force pull-through (includes providing input to develop and leverage live and virtual training)
  • Oversee and enhance the impact of HCP media plan and provide consultative feedback for HCP CRM branded messaging.
  • Leverage Veeva CRM platform and appropriate business insights to increase in field team effectiveness
  • Make proposals and recommendations based on business direction, market dynamics and data.
  • Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans.
  • Equal Opportunity Employer Minorities/Women/Veterans/Disabled


Basic:

  • Bachelor's Degree required.
  • Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives
  • Proven ability to lead and influence cross-functional teams
  • Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials and training
  • Relevant experience with KOLs/EE engagement and advocacy organizations
  • Strong written and interpersonal skills and ability to work effectively in a matrix organization to drive alignment to brand objectives
  • Develop tactical plan and lead tactical development aligned to the strategic brand plan
  • Perform budget tracking and milestone management
  • Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers
  • Monitor and analyze all sources of company and industry sales and marketing data
  • Conduct routine field travel with the sales force and participate in local market and patient immersions to better understand local market drivers and dynamics and to "get in the shoes" of our consumers and HCP
  • Manage internal/external networks, consultants, and agency partners
  • Conduct advisory board meetings as appropriate