Senior Product Manager (Sequencing Products, Research Market)

We are looking for a highly motivated product manager to join our fast-paced team here in the Digital Biology Group at Bio-Rad, where we’re changing the world one droplet at a time.Reporting into the Director of Marketing, you will be responsible for defining and bringing to market new products in the area of single-cell and non-single-cell NGS sample prep for the research and biopharma drug discovery markets in line with the group’s overall business strategy.

• As a Senior Product Manager, you will lead the execution of product management- communicating the product vision and ensuring they are specified, developed, positioned and promoted correctly.
• You will collaborate globally with commercial teams to collect customer inputs, competitive intelligence and market trends to build robust marketing plans and product roadmaps for the product portfolio.
• In this role, you’ll contribute to the development and execution of digital marketing strategies, highlighting the products at tradeshows and conferences, and executing an outbound marketing presence to deliver on the group’s sales and revenue goals.
• You are directly responsible for the creation of complete and compelling product content for sales and support collateral, web, media, etc.
• You’ll be driving both new product development and outbound marketing initiatives for a high-growth product line with clearly defined goals, objectives, critical success factors, timelines and budgets.

• To be a successful candidate for this role, you have demonstrated experience in specifying market requirements for products in the NGS space by conducting market research supported by ongoing visits to customers and non-customers alike.
• You’re an innovative and strategic thinker who is action driven, able to challenge the status quo, and actively voice opinions and ideas.
• You have experience managing through challenges that arise in product development and commercialization – timelines, technical risks, and market dynamics – with professionalism and a positive attitude.
• You have proven analytical skills and an ability to master complex scientific material and convey these concepts to others in a compelling, understandable manner.
• You excel at communicating with all levels within the organization, are highly customer focused, and you can routinely inspire the larger organization.
• This full-time role is based in Pleasanton, CA and requires ~25% travel.

About Bio-Rad:

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 7,800 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

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