Regional Marketing Manager, MidWest & Mid Atlantic Regions

Lake County, IL, US
Apr 05, 2019
Required Education
Bachelors Degree
Position Type
Full time
The Regional Marketing Manager (RMM) is responsible for identifying untapped local area business opportunities while ensuring strategic alignment to HUMIRA's US commercial objectives. Additionally, the RMM develops, implements, and maintains accountability for interactions and feedback with Rheumatology External Experts.

Key responsibilities:
  • Responsible for understanding a specific geographical area's market drivers, competitive landscape, and provider dynamics
  • Provides input into marketing strategy, resource optimization, and tactic development
  • Ensures the highest level of satisfaction is maintained with the External Experts for which we engage
  • Identifies future External Experts in the Region and cultivates Marketing relationship
  • Marketing lead for key accounts and institutions in the Region
  • Marketing lead for field competitive intelligence for the assigned region
  • Lead externally facing activities with External Experts and Advocacy groups, including interactions at medical meetings and conferences
  • Tactical focus includes but is not limited to: development of emerging leaders in rheumatology, management of speaker bureau activities and development of innovative peer-to-peer programs
  • Works to develop customized regional marketing mix analysis to ensure optimized tactical execution throughout the year to drive key business initiatives as measured by key performance indicators
  • Partners with Regional Manager and Marketing Director to identify key Marketing opportunities/projects within the region
  • Coordinate the work of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Corporate Compliance, Consumer Marketing and IT
  • Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines are followed
  • Effectively partner with the Regional Manager to manage Regional program budgets

Basic Qualifications:
  • Bachelor's Degree.
  • 5+ years of sales, sales management, or marketing experience with at least 2 years within Immunology
  • Experience with HCP related activities required. Knowledge of marketing concepts within strategic planning process preferred.
  • Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
  • Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.

Preferred Qualifications:
  • MBA preferred
  • Previous Rheumatology Sales/Marketing experience preferred.
  • Willingness and ability to move to AbbVie HQ for development opportunities within 2 years (not required, but preferred)

  • Reporting to the HCP Marketing Director
  • Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
  • Travel up to 60% of the time. Position can be regionally based, but requires ~1 week/quarter at AbbVie HQ/Chicago.

Position will be hired at level commensurate with experience