Amgen

Marketing Director, Inflammation Biosimilars

Employer
Amgen
Location
Thousand Oaks, CA
Posted
Apr 04, 2019
Ref
R-73973
Required Education
Doctorate/PHD/MD
Position Type
Full time
We have world-class cross-functional staff across the globe including sales and marketing, regional medical liaisons, oncology nurse specialists and customer account teams to ensure our discoveries go from bench to bedside.

The Biosimilar Marketing Director will act in the capacity of developing and executing the Inflammation Biosimilar strategy and promotional plan. Additionally, this marketing director will establish and implement the inflammation biosimilar product positioning, core messages, while interfacing with the field team, leading semester meetings, and manages interactions with opinion leaders and speaker bureaus. This position will partner with cross-functional partners, the strategic planning senior manager, and the global biosimilar team to deliver on key brand expectations such as Launch Readiness Reviews (LRR), Latest Estimate (LE) forecasts, and Quarterly Business Reviews (QBR). The successful candidate will also work cross-functional teams to analyze customer brand/competitive product utilization and market trends to prepare for product launch as well as identify the needs that differentiate the molecule.

Responsibilities:
  • Assists in development of the Inflammation Biosimilars Brand Plan
  • Leads the development and execution of the Inflammation Biosimilars promotion plan
  • Leads the development and execution of ABP 710 Launch Plan
  • Determines and optimizes the marketing mix by audience
  • Develops detailed and effective communication plans and messages
  • Develops and refines Customer segmentation and targeting
  • Agency management (AOR and Studio1)
  • Leads the development and execution of Semester meetings and training plan
  • Aligns with Sales leadership on Sales Representative directives, POA, training
  • Website and digital strategy development and execution
  • MAC management and prioritization
  • Tier 1 & Tier 2 trade show plan
  • Analyzes customer brand/competitor performance
  • Leads key brand deliverables such as LRP, LE/forecast, quarterly business review processes


Basic Qualifications:
  • Doctorate degree and 4 years of marketing experience

OR
  • Master's degree and 6 years of marketing experience

OR
  • Bachelor's degree and 8 years of marketing experience


Preferred Qualifications:
  • Business or health sciences or additional education in biology, chemistry, life sciences
  • 10+ years of pharmaceutical industry experience with focus on marketing and sales including developing market strategies and executing tactics, and responsibility for revenues
  • Experience in marketing, strategic planning and/or sales with biosimilars and/or generics
  • Experience in gastroenterology and/or buy-and-bill products
  • Experience interfacing with customers, key accounts, and payers
  • Experience with pricing and contracting
  • Successful track record of operating and responding in a competitive, nimble, fast-changing market dynamic
  • Experience and understanding of health care delivery systems in the gastroenterology and rheumatology population
  • Field management experience
  • Track record of increasing responsibility within marketing
  • Successful product launch experience


We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.

Amgen is committed to unlocking the potential for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.