Amgen

Marketing Manager, XGEVA®

Employer
Amgen
Location
Thousand Oaks, CA, US
Posted
Apr 02, 2019
Ref
R-73738
Required Education
Doctorate/PHD/MD
Position Type
Full time
We have world-class cross-functional staff across the globe including sales and marketing, regional medical liaisons, oncology nurse specialists and customer account teams to ensure our discoveries go from bench to bedside.

The Marketing Manager supporting XGEVA® will have the opportunity to develop and execute a broad range of multi-channel programs designed to educate physicians and patients for XGEVA® (denosumab). The Marketing Manager will also determine how to leverage partnership between XGEVA® with Kanjinti®. This individual will also lead the alignment of multichannel physician programs with field driven promotions to develop Integrated Marketing capabilities. This is an excellent opportunity for an someone seeking to gain broad cross-functional marketing experiences while working on growing Amgen Oncology brands. The successful candidate will have supervisory responsibility for one marketing intern.

This position will report to the Commercial Director for XGEVA in the Oncology Business Unit.

Responsibilities Include:
  • Plan, execute, and analyze digital and traditional media marketing campaigns designed to reach and engage target Healthcare Professionals (HCPs) and patients
  • Collaborate with brand team to translate tactical marketing plans into engaging digital campaigns for physicians
  • Partner with creative agencies, MAC, brand and IS teams to develop multichannel content for distribution via various channels including print, video, email, e-detail, banners etc.
  • Partner with field force to integrate multi-channel marketing programs into field promotional efforts
  • Partner with HCP and DTP media buying agency partner to develop robust broad reach and targeted media plan
  • Manage campaign development timelines, budgets and performance to deliver on brand KPIs
  • Oversee HCP targeting and segmentation strategies for multi-channel campaigns and database marketing programs utilizing test/control methodologies to assess campaign lift and ROI
  • Partner with multi-channel marketing analytics team to continuously optimize campaigns
  • Communicate campaign and customer insights and opportunities to help refine brand positioning, messaging, targeting and budget allocation across channels
  • Inform key stakeholders on multi-channel campaign performance and be a champion for multi-channel physician and patient innovation within the OBU
  • Coach and develop a marketing intern on MCM initiatives focused on the HCP and consumer


Basic Qualifications

• Doctorate degree

OR

• Master's degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• Bachelor's Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

• Associate's Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications
  • MBA
  • 4+ years of pharmaceutical/device or healthcare marketing or advertising experience.
  • Prior sales and Oncology experience.
  • Experience with multi-channel campaigns, patient marketing and mix of traditional and digital media channels is preferred.
  • Proven experience leading and managing cross-functional teams and navigating legal/regulatory/medical processes.
  • Strategic thinking and analytical skills as demonstrated by a proven ability to analyze business problems and to develop appropriate strategies to drive results will be critical for success.
  • Excellent written, oral and interpersonal communication skills.
  • Previous people management experience.


Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.