Amgen

Commercial Strategy & Analytics Senior Manager, Multi-channel Marketing

Employer
Amgen
Location
Thousand Oaks, CA, US
Posted
Mar 23, 2019
Ref
R-72721
Required Education
Doctorate/PHD/MD
Position Type
Full time
We have world-class cross-functional staff across the globe including sales and marketing, regional medical liaisons, oncology nurse specialists and customer account teams to ensure our discoveries go from bench to bedside.

This position will provide Digital, Media, Web, Mobile analytics and optimization (Advanced marketing analytics focus) to support to key Amgen products:

Key Responsibilities:
  • Provide strategic and technical direction that will influence data-driven, executive decisions for Branded & Unbranded websites, Mobile sites & Apps, Owned Social Assets (Facebook Page, etc.) and all paid digital media
  • Assist with advanced content page layouts using content management system, ensuring SEO, UX and branding guidelines best practices are followed
  • Partner with media mix ROI analytics, marketing excellence, and marketing teams to execute the digital strategy for brands with the ability to tie brand objectives (awareness, conversion, enrollments) to media & website actions.
  • Partner with CRM analytics team to optimize CRM channels and campaigns
  • Own, analyze, report and constantly optimize for optimal customer contact strategies based on specific goals
  • Partner with Data Science and Analytics teams to apply product/strategic insights to our marketing efforts
  • Develop measurement and analytics plans, Tagging, taxonomy (Own Google Tag Manager strategy) and implementations and enable partners to implement custom tagging and tracking
  • Act as a conduit to work with agency partners to create functional, operative dashboards for easy access to snapshots of key information
  • Leverage visualization tools and techniques to create visual images communicating ideas, concepts and insights to a target audience


Basic Qualifications:

Doctorate degree and 2 years of marketing or digital analytics and/or other similar quantitative experience

OR

Master's degree and 4 years of marketing or digital analytics and/or other similar quantitative experience

OR

Bachelor's degree and 6 years of marketing or digital analytics and/or other similar quantitative experience

Preferred Qualifications:
  • 3+ years of work experience in marketing / digital analytics ideally with exposure to analyzing search marketing (SEM & SEO) campaigns.
  • Technical expertise with campaign and digital analytics packages such as Google Analytics, Google AdWords, DCM, DoubleClick, etc.
  • Experience working with Salesforce Marketing Cloud
  • Working knowledge of SQL, Tableau, Excel and PowerPoint.
  • Consistent track record of test design and robust in-depth analysis
  • Working knowledge of media research tools (IQVIA, Nielsen, ComScore, etc.) and ability to analyze syndicated research
  • Working knowledge of CRM analytics: provide support to execute and track campaign and channel testing plans for A/B and multivariate tests (e.g. creative, messaging, segmentation, frequency, channels, etc.)
  • Familiarity with building and using advanced statistical modeling (time series, cluster analysis, media mix and predictive analytics), direct/digital marketing test designs, and audience segmentations
  • Ability to work collaboratively with multi-disciplinary teams and agency partners,
  • Demonstrated analytical skills-understands the advantages and limits of different analytical/quantitative approaches


We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.

Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.