Amgen

Marketing Sr Mgr, CV Value & Payer

Employer
Amgen
Location
Thousand Oaks, CA
Posted
Mar 22, 2019
Ref
R-72484
Required Education
Doctorate/PHD/MD
Position Type
Full time
We have world-class cross-functional staff across the globe including sales and marketing, regional medical liaisons, oncology nurse specialists and customer account teams to ensure our discoveries go from bench to bedside.

Lead the development and execution of the strategic value marketing plan for the U.S. cardiovascular product portfolio.

The Marketing Sr Mgr, CV Value & Payer will develop short and long term clinical and economic value platform, tools (including FDAMA 114 resources) to communicate value proposition to drive coverage with formulary decision-makers, and value-based initiatives as part of innovative partnerships with U.S. payer and integrated delivery network (IDN) customers. This individual will work cross functionally with the U.S. Reimbursement Value Access (RAV) team, Business Analytics and Insights (BAI), Global Health Economics (GHE), Center for Observational research (CfOR), U.S. medical teams including medical communication and global publication planning, Global Payer, Pricing and Planning team (GP3), and brand marketing on market research, data generation, and development of the U.S. Value Communication platform. Other responsibilities include development of specific brand programs/tools to support brand initiatives. You will manage relationship with key external Payer and IDN customers and third-party vendors to facilitate the internal legal, regulatory and medical review of the materials via the MAC/PMAC approval process. Effectively rollout and train the Organized Customer Team (OCT) on programs and resources. Provide guidance, support and analyses to the pricing/contracting counterparts. Collaborate with U.S. value-based partnership team and OCT to develop and evaluate value-based partnerships. Provide field support to address questions and participate in sales meetings and training. Provide guidance and input into the U.S. brand and RAV planning process.

Key Activities:
  • Lead development of the value marketing strategy for cardiovascular portfolio products, including the development of long term value stories across organized customer stakeholders, tools to communicate value proposition to drive coverage, and value-based initiatives
  • Project and relationship manage the development of resources, training, and programs to deliver on economic value marketing strategy
  • Align cross functional works streams including GHE, CfOR, BAI, medical, HOPE RML, OCT, and brand to support business initiatives for payers and IDNs
  • Engage and partner with U.S. Value-Based Partnerships team and Amgen Digital Health unit to explore and potentially pilot innovative value-based initiatives
  • Lead development of value-marketing plan, integrating with RAV and overall brand strategic plans
  • Lead coordination of PMAC approval process to support rollout of CV resources
  • Manage Overall Value Marketing budget and vendors
  • Developing resources, training and tools for the OCT as well as non-personal tactics for communicating burden of disease, clinical value proposition, and economic value propositions of CV products
  • Plan and execute training of materials for field account managers
  • Coordinate with BAI to conduct relevant market research and integrate payer, marketing information into development of strategic and tactical plans.


Basic Qualifications

• Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• Master's degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• Bachelor's degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• Associate's Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

• High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications
  • Strong business acumen, analytical skills and strategic thinking ability
  • Proven ability to lead cross-functionally and to manage relationships within a highly matrixed environment
  • Experience in delivering results through leveraging and applying marketing principles, strategies and tactics
  • Learning agility and organizational savvy
  • Ambidextrous thinker, able to both innovative problem solving as well as synthesize and simplify complex pharmacoeconomic data into a compelling value story
  • Effective, audience-focused communicator
  • Willingness to seek feedback and act on it
  • Proven ability to interact effectively with all levels of management and with key external customers
  • Strong project management skills with an ability to gather information from numerous stakeholders and successfully execute on tight timelines
  • Energy for marketing to U.S. Payers and IDNs
  • Embodies Amgen values


We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.