Associate Director, Global Marketing Director, HCV
- Employer
- AbbVie
- Location
- Lake County, IL
- Start date
- Mar 17, 2019
View more
- Discipline
- Clinical, Marketing, Science/R&D
- Required Education
- Doctorate/PHD/MD
- Position Type
- Full time
- Hotbed
- BioMidwest, Best Places to Work
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Job Details
Key responsibilities include:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
- Demonstrate ability to understand the market, be able to measure and segment it, select optimal target audiences and position effectively the products for the target segment
- Develop internal relations to ensure teamwork with different functions related to the brand and be able to ensure the brand strategy is consistent and harmonized across the organization
- Partner with development and regulatory affairs teams to ensure commercial input is provided and alignment on key brand priorities is guaranteed
- Lead cross-functional teams to drive multi-stakeholder initiatives within the overall brand strategy, as well as, set direction for global execution
- Liaise with areas and key affiliates to get input on global deliverables and enrich strategies and tactics for successful implementation
- Develop and provide input to various brand strategic projects.
- Provide support to the strategic business plan.
- Develop and articulate effective commercial initiatives that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
- Create high-impact promotional material that supports strategic brand objectives.
- Manage advertising/ promotion projects within assigned budget.
- Continually evaluate and apply KPIs on effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
- Effectively manage projects to deliver high-quality work product in a timely fashion (meets deadlines). Ensure that regulatory guidelines are followed.
- Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research). Use appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy.
- Effectively direct research team efforts in primary research projects.
- 7+ years of relevant experience within the pharmaceutical industry required with 3 years of marketing experience
- Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy
- Bachelor's Degree
- Must have strong leadership skills, positive attitude, strong written and interpersonal skills, as well as excellent
- planning and organization skills to support brand objectives.
- Must have the ability to effectively collaborate with, motivate and influence various
- levels/grades within the organization and outside of the organization.
- English fluency both verbal and written
- Experience with HCV is highly needed
- Be recognized for creativity and innovative mindset preferred
- Eager to travel (30%-50% of professional workload)
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Company
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.
Stock Symbol: ABBV
Stock Exchange: NYSE
Company info
- Website
- http://www.abbvie.com/
- Phone
- 1-800-255-5162
- Location
-
1 North Waukegan Road
North Chicago
Illinois
60064
US
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