Senior Manager, Patient Marketing
- Employer
- Global Blood Therapeutics
- Location
- San Francisco, CA
- Start date
- Feb 28, 2019
View more
- Discipline
- Marketing, Science/R&D, Biotechnology, Pharmacology, Market Access
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- Biotech Bay
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SENIOR MANAGER, PATIENT MARKETING
Position Summary:
Reporting to the Patient Marketing Lead, the Patient Marketing Support position will be a key contributor to the launch of Voxelotor. This position will develop a fully integrated disease awareness initiative as well as a best-in-class launch plan for Voxelotor. The priority for patient marketing strategies, tactics and programs will be to drive patient awareness, activation and engagement with the brand. The position requires strong leadership, communication, and collaboration with cross-functional partners. The Patient Marketing Support position will be responsible for developing, implementing and evaluating promotional materials, programs and activities targeted at patients and caregivers living with Sickle Cell Disease.
Essential Duties and Responsibilities:
Qualifications:
Fit with GBT culture:
NOTE: This position summary is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Global Blood Therapeutics is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or any other characteristic protected by law.
Position Summary:
Reporting to the Patient Marketing Lead, the Patient Marketing Support position will be a key contributor to the launch of Voxelotor. This position will develop a fully integrated disease awareness initiative as well as a best-in-class launch plan for Voxelotor. The priority for patient marketing strategies, tactics and programs will be to drive patient awareness, activation and engagement with the brand. The position requires strong leadership, communication, and collaboration with cross-functional partners. The Patient Marketing Support position will be responsible for developing, implementing and evaluating promotional materials, programs and activities targeted at patients and caregivers living with Sickle Cell Disease.
Essential Duties and Responsibilities:
- Develop and execute patient and caregiver marketing activities to meet brand objectives and stimulate disease education, brand awareness, patient starts, and product adherence
- Translate market research and clinical data into effective patient campaigns or programs
- Lead project management with advertising and media agencies and external vendors to deliver impactful materials within cost and timelines while delivering on brand KPIs
- Drive internal stakeholder alignment for your projects and develop strong relationships with cross-functional teams that support the brand
- Collaborate and foster a positive relationship with Medical, Legal and Regulatory to ensure an effective and productive promotional review process
- Develop key metrics to measure success, analyze data, and recommend changes based on results
- Manage budgets and closely monitor performance, ensuring cost effective delivery of all programs
- Operate quickly and collaboratively in a fast-paced, demanding launch environment
- Champion patient-centricity and share best practices across the organization
- Create and support an environment of inclusion and excellence
Qualifications:
- Bachelor's degree in marketing or related fields. Advanced degree preferred
- Minimum 3-5+ years' experience in marketing within the pharma or biotech industry
- Strong patient focus and knowledge of engagement dynamics along the continuum of care
- Multicultural patient marketing experience preferred
- Experience developing multi-channel campaigns and programs through all stages from concept to implementation and execution
- Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, etc
- Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative and team orientation
- Must have attention to detail, execution, and follow-through
- Experience in managing external agency partners to meet deadlines in alignment with SOWs
- Exceptional communication skills (written, verbal and presentations), time management, planning, project management, organizational and negotiation skills
- Travel required 25 - 40% (estimated)
Fit with GBT culture:
- Ability to build strong relationships with co-workers of various backgrounds and expertise
- Ability to function at a high level in a team setting whether leading the group or acting as an individual contributor
- Values-based leadership consistent with GBT's Core Values
- Excitement about the vision and mission of GBT
- Flexibility
- Integrity
NOTE: This position summary is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Global Blood Therapeutics is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or any other characteristic protected by law.
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