Associate Manager, Marketing Research

Employer
AbbVie
Location
Lake County, IL, US
Posted
Feb 22, 2019
Ref
1900550
Required Education
Bachelors Degree
Position Type
Full time
The Associate Manager, Marketing Research will design, implement, manage, and analyze marketing research for the designated therapeutic area(s). The individual will derive insights from primary and secondary research, and partner with management and the commercial team to inform strategic and tactical decision-making.

KEY RESPONSIBILITIES:

  • Design and execute market research focused on providing strategic insights and stay abreast of commercial issues.
  • Conversant with custom research methodologies, supplier and stakeholder management, and able to execute custom research projects with supervision as needed to deliver compelling and actionable insights.
  • Work with management to synthesize research learnings across projects and primary and secondary research, collaborating with other marketing analytics and business insights functions where needed, to develop actionable insights and recommendations shaping commercial strategies and tactics.
  • Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
  • Builds solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
  • Manage complex supplier relationships while monitoring and managing within budget and identify opportunities for cost savings where appropriate.
  • Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines and navigate through varying processes and approvals for the same.
  • Understands roles of other Marketing Analytics Business Insights and Commercial Operations sub-functions and how marketing research intersects with these areas.

  • Bachelor's degree required. Degree concentration in marketing research or marketing is a strong plus.
  • 4+ years relevant marketing research experience.
  • Experience in pharmaceutical industry preferred.
  • Analytical reasoning abilities, intellectual curiosity, business acumen, and creativity in problem solving.
  • Ability to interact effectively with/present to (verbally and in writing) to varying levels of the organization.
  • Strong knowledge of advanced custom research methodologies.
  • Proven experience as an integral member of a high performing work team.


Equal Opportunity Employer Minorities/Women/Veterans/Disabled