Marketing Manager I/II, Lupron Depot PED

The Lupron Depot PED Marketing Manager contributes to the creation and implementation of brand strategies and tactics that support the commercial objectives for the brand team. They will partner with key cross-functional teams to identify and use insights across the caregiver journey to develop stakeholder specific messaging across multiple channels.

Key Responsibilities Include:

• Evolve current HCP segmentation and refine targeting based upon market research.

• Optimize the current HCP marketing campaign across multiple channels and platforms.

• Collaborate with Medical, Regulatory, Legal, OEC, Sales and Sales Training on the development and execution of tactics.

• Drive tactical results through sales force alignment and clear communication.

• Partner with sales training to develop and deliver impactful training initiatives.

• Participate in the development of tactical plans for Lupron Depot PED.

• Maintain awareness of relevant market dynamics and trends, and their application to the franchise and business plans.

Basic:

• Bachelor's Degree required
• Development of customer strategy using core marketing tools
• Ability to synthesize market research data and generate insights and recommendations
• Ensure that marketing resources and communications are aligned to segment-specific drivers
• Ensure the interests and desired experiences of the customer are realized by providing a customer-centric lens
• Proven ability to lead and influence cross-functional teams
• Strong written and interpersonal skills and ability to work effectively in a matrix organization to drive alignment to brand objectives
• Manage project budgets and milestones
• Ability to clearly articulate ideas with simple, compelling messages for internal and external stakeholders

At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic .