Senior Director, Commercial Excellence

Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron commercializes medicines for eye diseases, high LDL-cholesterol, atopic dermatitis and a rare inflammatory condition and has product candidates in development in other areas of high unmet medical need, including rheumatoid arthritis, asthma, pain, cancer and infectious diseases.

Summary:
The Senior Director, Commercial Excellence is an individual contributor role that serves as the custodian for embedding Commercial Excellence within the commercial organization. The primary objectives of the role are to provide the following:
- Partner with Insights and Analytics and the Commercial Business Units to link insights to brands.
- Develop and execute a marketing excellence curriculum inclusive of training, common language and resources toolkit.
- Oversight of the framework for Regeneron brand planning and the Patient Journey.
- Creation of digital online environment planning inclusive of customer insight and understanding.

Responsibilities:
Marketing Excellence Curriculum
1) Partner with Commercial Training and Development to create a comprehensive marketing excellence training curriculum for new hires and in-role marketers.
2) Identify learning gaps in existing marketing training resources by conducting a needs assessment that will inform the design and development of the marketing excellence training curriculum.
3) Ensure the curriculum teaches brand teams on how to identify, prioritize, and activate opportunities based on pertinent market insights. Examples - How to ask the right questions, how to determine who is the customer, how to breakdown silos, how to stakeholder manage.
4) Develop a common marketing language and resources toolkit.

Patient Journey:
5) Devise the Core Process relative to the actual methodology used to determine market situation, buying process, segmentation and leveraging of the Patient Journey.
6) Develop the linkage to insights in order to help create positioning, segmentation, appropriate buying process and leverage points with the patient journey.

Brand Planning:
7) Spearhead the development and implementation of the Brand Planning Framework where shared language, processes, and outputs are a standard used across all CBUs.
8) Devise and implement a Commercial-Brand Planning calendar connecting key Marketing stage gates and Alliance alignment.

Digital Online Environment:
9) Create digital on-line planning framework inclusive of various technologies (iPhone, website, pharmacy kiosks).
10) Ensure framework outlines how to determine HCP and patient engagement with brands and disease states.
Requirements:

• MBA preferred, Bachelor's required.

• Specialization in Marketing preferred

• 5+ years overseeing Commercial Excellence inclusive of strategic choice framework and marketing training curriculums.

• 5+ years of digital online experience or equivalent.

Required

• 15 years of marketing experience with a focus in a pharmaceutical or Consumer Product Goods setting.

• Prior experience in patient, consumer and physician engagement strategies.

• Prior experience working closely with Customer Insights & Analytics.

• Prior experience managing a change process/campaign.

• Prior experience collaborating with cross-functional stakeholders required.

• Prior experience sharing organizational and outside-in best practices.

• Prior experience coaching teams.

• Proficiency in Word, Excel, and PowerPoint required.

• Excellent presentation skills required, including experience presenting to senior management.

This is an opportunity to join our select team that is already leading the way in the Pharmaceutical/Biotech industry. Apply today and learn more about Regeneron's unwavering commitment to combining good science & good business.

To all agencies: Please, no phone calls or emails to any employee of Regeneron about this opening. All resumes submitted by search firms/employment agencies to any employee at Regeneron via-email, the internet or in any form and/or method will be deemed the sole property of Regeneron, unless such search firms/employment agencies were engaged by Regeneron for this position and a valid agreement with Regeneron is in place. In the event a candidate who was submitted outside of the Regeneron agency engagement process is hired, no fee or payment of any kind will be paid.

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.