Sr. Marketing Manager, Surgical Glaucoma and Device

Location
Emeryville, CA, United States
Posted
Jan 04, 2019
Ref
oF678fwK
Hotbed
Biotech Bay
Required Education
Bachelors Degree
Position Type
Full time
COMPANY DESCRIPTIONSanten is a specialized pharmaceutical company focused exclusively on ophthalmology in global markets around the world with more than 3,500 employees and sales in approximately 60 countries. Santen Inc., located in Emeryville, CA, contributes important ophthalmic research and development efforts worldwide and is home to our regional business teams. This office currently employs about 140 people and will grow by 50%+ in the near future.

With the passionate support of our Japanese parent company and its 125-year heritage, Santen is pursuing intellectually-challenging and stimulating work to deliver game-changing therapies that make hope a reality for people facing vision impairment and loss.

We are driven by and committed to our mission: Delivering Vision, Every Day. Additionally, our Corporate Strategy Policy for FY18-FY20 has provided essential focus for new commercialization efforts that will be fueled through an unprecedented increase in marketing investment and talent acquisition across Marketing, Sales, and R&D teams.

We are in search of top talent to help us meet our aggressive and important goals.

PRIMARY PURPOSE OF POSITION:

Santen has acquired a novel ab externo, implantable glaucoma shunt as its first foray into medical device. This position will contribute to the U.S. launch and ongoing marketing activities of the MicroShunt product - as well as other medical device products that Santen may add to the surgical device portfolio - by planning and implementing various marketing and branding strategies and marketing initiatives with the objective of facilitating the delivery of key clinical and marketing messages to healthcare providers and patients.

MAJOR DUTIES OF POSITION:
  • Lead U.S. product portfolio management, including business objectives, product positioning, key selling messages and collaborate with Director, US Marketing in developing / maintaining Commercialization Plan
  • Lead the development and execution of key marketing strategy with accompanying initiatives and tactics
  • Measure and report performance of marketing campaigns, gain insight and report results against targeted goals
  • Partner with other members of the marketing team, Global Medical Affairs (GMA) and R & D - particularly InnFocus - to effectively communicate appropriate product, market, clinical, competitive information to maximize product awareness and, post-launch, sales results
  • Create physician and patient-targeted educational materials, including sales aids, disease education materials, product websites and videos, and train sales organization on use of those materials
  • Test messages and materials with physicians and other key stakeholders, in market research, at advisory boards, and in 1:1 meetings, to ensure that materials are relevant, informative, and communicate key information about the product
  • Partner with Director, US Marketing to develop and deliver content for Joint Commercialization, InnFocus Board Meetings, Jomu-kai and other periodic business review meetings
  • Provide guidance to media planner and buyers to ensure that media plan meets brand objectives; periodically review plan performance and work with the team to adjust plan as needed
  • Own and manage relationships with Communications and Advertising partners to strategically promote portfolio within assigned budget and timelines
  • Work with sales leadership to optimize asset management in the field post-launch
  • Represent the voice of the US region and partner with the Global Medical Communications team in the development of collateral
  • Proactively identifies issues to be addressed which will improve execution, alignment
  • Assess and monitor competitive and customer trends in the U.S. and recommend adjustments to marketing plans when necessary
  • Collaborate with Finance to track spending and review monthly accruals
  • Drive the contracting process with external vendors to execute projects with third party vendors as needed (e.g. graphic designer) on time and within budget
  • Project manage all required collateral. This includes, but is not limited to, product sell sheets, sales training materials, physician training materials, video production, etc
  • Function as strategic point of contact for trade shows, conferences and/or courses
  • Execute promotional strategy for medical meetings, which will include the development of a new medical booth in collaboration with cross-functional team and agency partners
  • Perform ad hoc analysis as needed to assess the current business environment and make recommendations. Continuously improve product marketing effectiveness
  • Recommend, initiate, and participate in actions to achieve optimal brand competitiveness in packaging labeling, pricing, technical development, clinical research, and production
  • Cultivate relationships with key customers including healthcare providers, patients and Advisory Board(s)

KNOWLEDGE AND SKILL REQUIREMENTS:
  • Bachelor's degree required, preferably in life science discipline, engineering, nursing, or related field. MS, PhD, or MBA preferred
  • Minimum 8 years of previous relevant industry experience, including some experience in marketing/product management or other relevant role, having contributed to positioning, product development & commercialization, scientific communications, pricing, packaging, training, etc.
  • Ophthalmology experience is strongly preferred
  • Medical device launch experience is strongly preferred, ideally on an novel medical device
  • Demonstrated ability to distill and communicate scientific information
  • Strong interpersonal skills to effectively work with a culturally diverse group of people
  • Demonstrated ability to collaborate cross-functionally and ensure that the needs of key stakeholders are satisfied
  • Proven track record of being able to flex easily between hands on contribution and leadership responsibility
  • Strong oral, written and presentation skills to effectively communicate with and influence a diverse cross-functional team
  • Strong project management skills and the ability to effectively juggle multiple issues at the same time, combined with effective time management skills to ensure on-time delivery of products.