Business Integrated Insights Lead

Cambridge, MA, United States
Jan 03, 2019
Required Education
Bachelors Degree
Position Type
Full time
Business Integrated Insights Lead

Ipsen Biopharmaceuticals Inc.

Job Description:

Position Summary

The Business Integrated Insights Lead manages projects at the interface between business analytics and a specific product line's brand team. The person in this role is expected to identify, prioritize, help execute, and present the analyses needed to make strategic decisions that improve the performance of aligned brand units. The Business Integrated Insights Lead reports to the Head of Business Integrated Insights who interfaces with brand team leadership, sets the strategic direction for the Business Integrated Insights unit, and prioritizes workflows.

The Business Integrated Insights Lead must have in-depth experience with a variety of measurement and research methods, strategic planning, project management, data evaluation, market research, and customer insight generation. In addition, the person in this role interacts directly with project managers in their aligned brand unit, supports the brand planning process, and acts as a key internal consultant to assigned teams for developing brand strategy.

This dedicated Business Integrated Insights role enhances the brand team's trust, utilization, and oversight of the Ipsen business analytics function. This role contributes to the performance of the brands by improving the ability of the customer-oriented brand units to benefit strategically and tactically from the capabilities of Ipsen's data and analytics infrastructure.

Essential Functions


Responsibilities will include, but are not limited to, the following:
  • Collaborate closely with leadership of business analytics teams and franchise teams
  • Define and manage scope of work and budget for all franchise insights and analytics needs and requirements
  • Drive business need identification, qualification, and resolution while leveraging business analytics and other data-driven resources, for example: regular reporting, advanced analytics, primary and secondary market research, customer intelligence, competitive intelligence, ROI analytics and analysis of the impact of all marketing expenditures, and field force execution
  • Deliver effective presentations of findings and recommendations to multiple levels of leadership, creating visual displays of quantitative information
  • Collaborate with and influence internal stakeholders to process and prioritize new insights and analytics requests, provide feedback on vendor performance, and review data quality assurance policies and procedures
  • As appropriate, collect the forecasting inputs, elaborate on forecasting assumptions, and facilitate the forecasting process in collaboration with the Business Analytics Forecasting team
  • Participate as a key thought leader of the business planning team by challenging assumptions and identifying key risks and opportunities
  • Comply with all laws, regulations, and policies that govern the conduct of Ipsen U.S. staff


  • Bachelor's degree or equivalent experience required
  • Master's degree in Business Administration or a quantitative field preferred

  • Minimum 7 years of pharmaceuticals and life sciences experience, including at least 7 years of experience in analytics, forecasting, market research, and competitive intelligence
  • Significant experience in oncology, neurology, or rare diseases preferred
  • Demonstrated success using research to drive insights and strategic implications that lead to business decisions
  • Thorough understanding of the commercialization of biopharmaceuticals, including brand management, sales planning and execution, market access, and regulatory environments

Core Competencies (Specific knowledge, skills and abilities that enable an individual to effectively perform the job)
  • Ability to transition easily from technical research to practical business considerations
  • Ability to anticipate internal and external business challenges and recommend process, product, or service improvements
  • High degree of creativity and innovation in developing new approaches, processes, and methodologies
  • Clear understanding of the changing healthcare marketplace
  • Ability to effectively perform all functions in adherence with legal, compliance, and regulatory guidelines in the pharmaceutical industry
  • Ability to contribute to the development of functional strategy to assist business areas in defining their information strategy
  • Significant experience in leading cross functional, matrixed project teams to achieve milestones and objectives
  • Ability to advise senior-level executives and coach teammates on applying listening, problem definition, problem solving, hypothesis generation, data analysis, insights generation, insight application, and presentation skills

The statements contained herein reflect general details as necessary to describe the principles functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise balance workload.

Ipsen Biopharmaceuticals, Inc. is an equal opportunity employer. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, sexual identity, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable federal, state or local law.

Ipsen Biopharmaceuticals, Inc. conducts background screening, reference checks, and drug testing as part of its pre-employment screening process. This description is not intended to be constructed as an exhaustive list of duties, responsibilities, or requirements for the position. This position may change or assume additional duties at any time. The employee may be requested to perform different or additional duties as assigned.

All Employees are expected to adhere to all company policies and act as a role model for company values.

IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.