Associate Director, Marketing Analytics
- Employer
- AbbVie
- Location
- Lake County, IL, US
- Start date
- Dec 17, 2018
View more
- Discipline
- Marketing, Strategic Marketing
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- BioMidwest, Best Places to Work
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Job Details
To provide analytic leadership and integrate marketing and sales information to:
• Strengthen the brand team understanding of marketplace performance and opportunities through tracking, modeling, and analysis of physician, patient, managed care, competitive and economic factors
• Inform the annual financial forecasting and brand planning processes - through the application of predictive models that evaluate sales contribution due to promotion
• Develop fact-based promotional investment strategies that increase the return on promotional investments
• Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication
Key Responsibilities:
• Conduct sub-national analysis and report key insights to stakeholders that include Sr. Leadership, Marketing and Sales Leadership and sales representatives.
• Guide development of marketing investment strategy to increase the effectiveness and/or efficiency of promotional activities - and influence deployment of strategy through local optimization recommendations. Complete timely evaluation of program impact and response.
• Identify and address key business issues relative to product performance ensuring that multiple stakeholder perspective is considered, and integrate all available information specific to the issue
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Lead the analytic team to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics.
• Effectively communicate results of complex analytical models and influence action to improve brand performance
• Guides and performs franchise analytics; Influences practices and business results through the application of Marketing Analytics. Directs team and vendors in the delivery of key analyses and data products (SHA/WKH, IMS, Nielsen, etc.)
Basic:
• Bachelor's Degree (Business Administration, Statistics, Economics) required, with a concentration in marketing/sales/quantitative analysis.
• This position requires 5-10 years' experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies. It also requires strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
• Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, Design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
• This position requires an intimate knowledge of the marketing, sales, and logistics planning processes, advanced quantitative expertise, systems understanding, and the ability to develop and use specialized analytic techniques within a business setting.
• Command of the following software programs (PowerPoint, Excel, Access). Experience with SAS/SPSS preferred. Demonstrated project management skills.
Preferred:
• Master's Degree preferred.
Key AbbVie Competencies:
• Strong communication, presentation and inter-personal skills
• Experience working with and managing multiple external agencies including advertising, media, digital, database agencies and internal partners.
• Strong planning and organization skills. Understanding of the basic principles of brand management, including brand positioning, personality & overall campaign development
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
• Strengthen the brand team understanding of marketplace performance and opportunities through tracking, modeling, and analysis of physician, patient, managed care, competitive and economic factors
• Inform the annual financial forecasting and brand planning processes - through the application of predictive models that evaluate sales contribution due to promotion
• Develop fact-based promotional investment strategies that increase the return on promotional investments
• Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication
Key Responsibilities:
• Conduct sub-national analysis and report key insights to stakeholders that include Sr. Leadership, Marketing and Sales Leadership and sales representatives.
• Guide development of marketing investment strategy to increase the effectiveness and/or efficiency of promotional activities - and influence deployment of strategy through local optimization recommendations. Complete timely evaluation of program impact and response.
• Identify and address key business issues relative to product performance ensuring that multiple stakeholder perspective is considered, and integrate all available information specific to the issue
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Lead the analytic team to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics.
• Effectively communicate results of complex analytical models and influence action to improve brand performance
• Guides and performs franchise analytics; Influences practices and business results through the application of Marketing Analytics. Directs team and vendors in the delivery of key analyses and data products (SHA/WKH, IMS, Nielsen, etc.)
Basic:
• Bachelor's Degree (Business Administration, Statistics, Economics) required, with a concentration in marketing/sales/quantitative analysis.
• This position requires 5-10 years' experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies. It also requires strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
• Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, Design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
• This position requires an intimate knowledge of the marketing, sales, and logistics planning processes, advanced quantitative expertise, systems understanding, and the ability to develop and use specialized analytic techniques within a business setting.
• Command of the following software programs (PowerPoint, Excel, Access). Experience with SAS/SPSS preferred. Demonstrated project management skills.
Preferred:
• Master's Degree preferred.
Key AbbVie Competencies:
• Strong communication, presentation and inter-personal skills
• Experience working with and managing multiple external agencies including advertising, media, digital, database agencies and internal partners.
• Strong planning and organization skills. Understanding of the basic principles of brand management, including brand positioning, personality & overall campaign development
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Company
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.
Stock Symbol: ABBV
Stock Exchange: NYSE
Company info
- Website
- http://www.abbvie.com/
- Phone
- 1-800-255-5162
- Location
-
1 North Waukegan Road
North Chicago
Illinois
60064
US
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