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Manager, Promotional Analytics

Employer
AbbVie
Location
Lake County, IL
Start date
Dec 15, 2018

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Discipline
Marketing, Advertising, Strategic Marketing, Sales & Service, Business Development, Customer Service
Required Education
Bachelors Degree
Position Type
Full time
Hotbed
BioMidwest, Best Places to Work
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Job Details

AbbVie is a global, research-based biopharmaceutical company formed in 2013 following separation from Abbott Laboratories. The Company's mission is to create an innovation-driven, patient-focused specialty biopharmaceutical company capable of achieving sustainable top-tier performance through outstanding execution and a consistent stream of innovative new medicines. AbbVie employs approximately 29,000 colleagues worldwide and markets medicines in more than 170 countries.

Key Objectives:
  • To provide analytic leadership and integrate marketing and sales information to:
  • Strengthen the brand team understanding of marketplace performance and opportunities through tracking, modeling, and analysis of physician, patient, managed care, competitive and economic factors
  • Inform the annual financial forecasting and brand planning processes - through the application of predictive models that evaluate sales contribution due to promotion
  • Develop fact-based promotional investment strategies that increase the return on promotional investments
  • Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication

Major Responsibilities:
  • Conduct sub-national analysis and report key insights to stakeholders that include Sr. Leadership, Marketing and Sales Leadership and sales representatives.
  • Guide development of marketing investment strategy to increase the effectiveness and/or efficiency of promotional activities - and influence deployment of strategy through local optimization recommendations. Complete timely evaluation of program impact and response.
  • Identify and address key business issues relative to product performance ensuring that multiple stakeholder perspective is considered, and integrate all available information specific to the issue
  • Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
  • Lead the analytic team to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics.
  • Effectively communicate results of complex analytical models and influence action to improve brand performance
  • Guides and performs franchise analytics; Influences practices and business results through the application of Marketing Analytics. Directs team and vendors in the delivery of key analyses and data products (SHA, WKH, IMS/ IQVIA, Nielsen, etc.)
  • Team size varies based on product indications, customer channels and/or data sources


Basic Requirements:
  • Bachelor's Degree plus 5 years of experience
  • This position requires 3-5 years' experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies. It also requires strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
  • Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, Design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
  • This position requires an intimate knowledge of the marketing, sales, and logistics planning processes, advanced quantitative expertise, systems understanding, and the ability to develop and use specialized analytic techniques within a business setting.
  • Command of the following software programs (PowerPoint, Excel, Access). Experience with SAS/SPSS preferred. Demonstrated project management skills.

Preferred Requirements:
  • Master's degree in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or in a closely related field of study with a concentration in marketing/sales/quantitative analysis (will accept a Bachelor's degree in the above fields plus 5 years of related progressive experience in lieu of a Master's degree)
  • Pharma Experience preferred

Key Abbvie Competencies
  • Strong communication, presentation and inter-personal skills
  • Experience working with and managing multiple external agencies including advertising, media, digital, database agencies and internal partners.
  • Strong planning and organization skills. Understanding of the basic principles of brand management, including brand positioning, personality & overall campaign development

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Company

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Company info
Website
Phone
1-800-255-5162
Location
1 North Waukegan Road
 North Chicago
Illinois
60064
US
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