Product Manager, Marketing

Overview

Ready to join a team committed to moving gene therapies into the clinical and commercial settings for patients and families devastated by rare neurological genetic diseases? AveXis is advancing cutting-edge science to treat rare and life-threatening genetic diseases starting with our clinical-stage, proprietary gene therapy candidate, AVXS-101. We are in the midst of an incredible journey and are looking for passionate individuals to join us on this important mission.

AveXis, Inc., a Novartis Company , is a clinical-stage gene therapy company, dedicated to developing and commercializing novel treatments for patients suffering from rare and life-threatening neurological genetic diseases. Our initial product candidate, AVXS-101, is our proprietary gene therapy product candidate currently in development for the treatment of spinal muscular atrophy, or SMA, Type 1, the leading genetic cause of infant mortality, and for the treatment of SMA Type 2. The U.S. Food and Drug Administration, or FDA, has granted AVXS-101 Orphan Drug Designation for the treatment of all types of SMA and Breakthrough Therapy Designation, as well as Fast Track Designation for the treatment of SMA Type 1. In addition to developing AVXS-101 to treat SMA Type 1 and Type 2, we also plan to develop other novel treatments for rare neurological diseases, including Rett syndrome (RTT) and a genetic form of amyotrophic lateral sclerosis (ALS) caused by mutations in the superoxide dismutase 1 (SOD1) gene.

We are looking for a positive, high-energy and agile marketer who will be responsible for the development and execution of initiatives aimed at Healthcare Professionals. This position will play a key role in the development and implementation of AveXis first commercial product launch. Areas of focus may include one or more of the following: professional HCP marketing, brand website development, CRM development and implementation, paid media, social media, sales training liaison and congresses.

The Product Manager position requires a highly motivated individual who can work independently, think strategically, and collaborate transversally to accomplish complex deliverables.

Responsibilities

• Contribute to the development of annual business plans, product positioning and strategies, and marketing program creation.
• Work to ensure company objectives through on-strategy execution of the annual Marketing plan in every area of responsibility (Advertising and Promotion, Conferences, Medical Education, and/or Segment Marketing, etc.).
• Develop promotional campaigns, messages, programs and communication tools.
• Engage with key customers, speakers, and Key Opinion Leaders (KOL's) as needed to ensure creation and seamless roll out of high impact, high value marketing programs.
• Plan and oversee execution of activities related to conferences.
• Manage and coordinate the work of ad agency, medical education partners and various external vendors including acquiring necessary budget estimates, contracts, purchase orders, invoices, etc.
• Collaborate with Sales Training to ensure effective sales force training and pull through of promotional messaging, tools and programs.
• Effectively interact with sales force to understand needs and handle requests.
• Communicate brand performance and strategies effectively to senior management.
• Provide product evaluation and performance tracking for products of responsibility.
• Budget responsibility including creation, spend, reconciliation and developing metrics to monitor effectiveness and/or program success.
• Interpret and translate scientific clinical data into commercial applications.
• Monitor competitive activity and identify customer needs.
• Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.
• Travel to conferences / rep-rides (as needed).
• Other duties and responsibilities as assigned.

Qualifications

• BA/BS degree in biological sciences, pharmacy, marketing or business administration or equivalent experience.
• Minimum 3 years of US pharmaceutical product management preferred with additional experience desired, including pharmaceutical field sales, advertising agency and/or pharmaceutical market research.
• Ability to coordinate interdisciplinary teams (internal and external) to drive issues and projects to conclusion.
• Success in introducing new pharmaceutical products to market preferred.
• Demonstrated financial and business acumen.
• Strong organizational, analytical and problem-solving skills essential.
• Excellent interpersonal and negotiation skills required.
• Team and project leadership skills.
• A high interest in working in a "roll up the sleeves" environment of a small bio-pharma company, without the resources of larger companies.
• Up to 35% of US domestic travel.

The level of this position will be based on the final candidate's qualifications.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

AveXis is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, national origin, genetics, disability, age, sexual orientation or veteran status.