Marketing Manager I/II, HCP Marketing - Upadacitinib

Employer
AbbVie
Location
Lake County, IL, US
Posted
Dec 02, 2018
Ref
1808028
Required Education
Bachelors Degree
Position Type
Full time
The Marketing Manager (MM) for Upadacitinib will be responsible for numerous executional elements as the brand is prepared for launch. The MM will coordinate across both internal and external stakeholders to enable an integrated and successful launch. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to closed-loop marketing.

Key elements this person will be responsible for include leading the development and execution of the Professional tactics to drive brand and disease awareness through a variety of channels including, but not limited to, website, in-office, digital communications. Partnering with other MMs across the Immunology franchise, both US and International, will be critical to ensure successful implementation of tactics for Upadacitinib.

This individual will report to the Associate Marketing Director, Upadacitinib.

The responsibilities of this role are listed below but may shift based on launch needs:
  • Launch Preparation - This individual will support the launch planning for Upadacitinib, including the synthesis of market research insights and complex clinical data that informs innovative tactical execution.
  • Brand Identity and Campaign Development - This individual will contribute to the visual identity of the brand and work to develop and execute a creative campaign that is insights-driven.
  • Execution of Professional Tactics - This person will execute, in partnership with the agency and MRL partners, key Professional tactics to support the launch of Upadacitinib.
  • 360 Degree Promotion - This individual will develop a strategy to create a closed-loop marketing environment around Professional customers that includes all channels including the salesforce. This person will execute key tactics in partnership with the agency and MRL partners.
  • Sales Force Engagement - This individual will partner closely with the sales force and sales training to develop comprehensive and effective tools that will allow for a strong launch.
  • Strategic Communication - This individual will plan and execute an internal and external communication plan in partnership with Medical, Public Affairs, and other cross-functional partners to maximize share-of-voice of Upadacitinib pre- and post-launch.
  • Finance - This individual will ensure Upadacitinib stays within budget and partners with finance and other brand partners to maintain oversight throughout the year.


Basic Qualifications:

• Bachelor's degree in marketing or related field

• Proven ability to complete work product on-time with excellence

• Proven ability to work cross-functionally

• Pharmaceutical marketing experience

• Excellent communication (oral, written, and presentation) and interpersonal skills

• Strong planning and organization skills, attention to detail, execution, and follow-through

• Budget management experience

Preferred Qualifications:

• 3+ years of relevant brand marketing experience

• Prior experience in Professional pharmaceutical marketing

• Pharmaceutical launch experience

• Strategic and tactical planning experience

• MBA or other advanced degree

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Travel:

20% travel