Patient Marketing Lead

San Francisco, CA
Dec 02, 2018
Biotech Bay
Required Education
Bachelors Degree
Position Type
Full time

About Global Blood Therapeutics (GBT)

We are a clinical-stage, publicly traded biopharmaceutical company determined to discover, develop and deliver innovative treatments that provide hope to underserved patient communities. We are passionate and committed to developing new therapies that can provide transformative clinical benefit to patients. Our late-stage product candidate Voxelotor (GBT440) is an oral, once-daily therapy that is designed to attacking the root cause of the disease by modulating hemoglobin affinity for oxygen and is in Phase 3 clinical development for the treatment of sickle cell disease (SCD). We have an active research and business development group focused on discovering novel therapies for serious blood disorders.

Position Summary:

Reporting to the Vice President of Marketing, the Patient Marketing Lead will be a key contributor to the launch of Voxelotor. This position will lead the development of a fully integrated disease awareness initiative as well as a best-in-class launch plan for Voxelotor. The priority for patient marketing strategies, tactics and programs will be to drive patient awareness, activation and engagement with the brand. The position requires strong leadership, communication, and collaboration with cross-functional partners. The Patient Marketing Lead will be responsible for budget oversight as well as management of a senior product manager and key agency partnerships.

Essential Duties and Responsibilities:
  • Develop a deep understanding of the patient journey including needs, insights and the role of patient communications and support as a critical part of the overall brand communication and marketing mix strategy; identify the need to customize targeting based on geography
  • Identify the optimal combination of messaging and educational initiatives and the appropriate channels to connect with patients and caregivers
  • Work closely with Analytics partners to employ innovative research techniques that drive identification of key insights resulting in impactful marketing plans
  • Lead the development of a comprehensive media strategy that reaches targets in a cost-effective manner
  • Align with cross-functional partners to collectively drive the strategic vision and shared goals created for a successful launch
  • Create promotional messaging consistent with the approved label; working closely with Medical, Legal, and Regulatory colleagues and adhere to established review guidelines
  • Manage external agency partners to ensure alignment to strategy and delivery of high impact creative, copy and programs in a timely and compliant manner
  • Support a successful launch meeting; ensure all field personnel have relevant patient-focused materials for the HCP audiences
  • Work in close conjunction with analytics team to establish defining KPIs and other launch performance measures
  • Monitor key performance metrics and recommend adjustments to strategy/tactics as needed
  • Represent the voice and experience of the patient within the organization
  • Manage direct report and agency partners to meet all timelines and deliverables
  • Create and support an environment of inclusion and excellence

  • Bachelor's degree in marketing or related fields. Advanced degree preferred
  • Minimum 10 years' experience in patient marketing within the pharma or biotech industry
  • Broad marketing experience required across the lifecycle with emphasis on pre-launch and launch in specialty arena
  • Strong patient focus and knowledge of engagement dynamics along the continuum of care
  • Multicultural patient marketing experience preferred
  • Experience developing multi-channel campaigns and programs through all stages from concept to implementation and execution
  • Strong business acumen, strategic thinking, and execution excellence
  • Experience in managing external agency partners to meet deadlines in alignment with SOWs
  • Seasoned leader with the ability to confidently prioritize, direct, and manage multiple workstreams in a timely manner
  • Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner
  • Exceptional communication skills (written, verbal and presentations), time management, planning, project management, organizational and negotiation skills
  • Travel required 25 - 40% (estimated)

Fit with GBT culture:
  • Ability to build strong relationships with co-workers of various backgrounds and expertise
  • Ability to function at a high level in a team setting whether leading the group or acting as an individual contributor
  • Values-based leadership consistent with GBT's Core Values
  • Excitement about the vision and mission of GBT
  • Flexibility
  • Integrity

NOTE: This position summary is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Global Blood Therapeutics is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or any other characteristic protected by law.