Senior Manager, Global Thalassemia Marketing

Location
Cambridge, MA
Posted
Nov 27, 2018
Ref
1438444
Hotbed
Genetown
Required Education
Bachelors Degree
Position Type
Full time
Join bluebird bio's enthusiastic and collaborative team to launch bluebird's first gene therapy! Reporting to the VP, Global Commercial Lead, beta-thalassemia, this role will serve a mission-critical role in supporting the launch of gene therapy in transfusion dependent beta-thalassemia in both Europe and the US.

This Senior Manager will partner with other marketers, cross-functional partners, and external agencies on the creation and implementation of disease awareness and branded initiatives to ensure EU region and US are set up for launch success. This is a challenging and exciting role that will provide a breadth of marketing experiences (branded, unbranded, patient, HCP, digital), working on the cutting edge of science and bringing lifechanging therapy to the thalassemia community.

About the role:
  • Translate strategy into tactical execution by leading the development of promotional materials from concept through the review process to implementation
  • Digital and video assets for HCP disease state awareness campaigns
  • Promotional materials to support launch execution in EU and US
  • Active participation in congress planning team and related asset development for Congresses, supporting bluebird bio's commitment to thalassemia community
  • Effectively partner with strategy, insights and analytic partners to understand commercial marketplace and integrate stakeholder feedback on promotional messaging/materials to optimize impact
  • Track critical path to tactic development, allocate resources and track budgets

About you:
  • Must have a proven track record and demonstrated successes in translating strategy into to tactical implementation in the biotech industry.
  • A go-getter, innovative, collaborative and have strong communications skills, and share the company mission to make hope a reality for patients.
  • Seasoned commercial professional, with 5+ years of pharmaceutical/biotech commercial experience, preferably in a complex scientific space
  • Minimum of 3 years biotech/pharma marketing experience in execution of commercial and/or marketing strategies
  • Must exhibit ability to perform in fast paced environments and ability to influence without authority and collaborate cross functionally
  • Strong project management skills with ability to work under pressure, prioritize and multi-task
  • Strong analytical, problem solving and strategic thinking skills
  • Bachelor degree required; MBA preferred
  • Science background preferred